It's tough to stand out next to a 1,040-horsepower Santa Fe.
I just couldn't bring myself to lead this post with the image you see on the right. The winter months have not been kind to our matte gray 2013 Hyundai Veloster Turbo, and since you can't just run the thing through your local car wash, our oddly shaped little hatchback has spent more days dirty than clean. It breaks my fleet manager heart to see one of our test cars covered in schmutz so frequently, but let's be honest – the last thing anyone wants to do when it's 12 degrees Fahrenheit out
The Hyundai Veloster is indeed an automotive oddball, and that's part of the reason why we're so drawn to it. Even in base form, the Veloster is a cleverly packaged little wonder that's bursting with personality, and with the added grunt and visual aggression of the Turbo model, there's a lot to talk about.
The Hyundai Veloster Turbo is quite the nimble runabout. So much so that you may say it has "toy car" characteristics. Well Hyundai has taken that notion in a creative direction, creating a stop-motion race made of Legos. It is a between a Lego-ized Veloster, and a nondescript racer of the blocky persuasion.
Hyundai has already released renderings of its Cosworth-tuned Genesis Coupe that will be on display at the 2012 SEMA Show, and with the show just a couple more weeks away, Hyundai is now teasing a souped-up Veloster headed to Las Vegas. The Hyundai Veloster Turbo Velocity concept was designed at Hyundai's America Technical Center in Irvine, CA to be a street car that is also trackable.
During an event in Park City, Utah today, Hyundai Motor America President and CEO John Krafcik confirmed to Autoblog that the funky Veloster hatchback will be getting a new summer tire option. "We could do better in terms of tires [and] we had always planned to have a summer option," Krafcik told us.
Motor Authority has been apparently been exchanging whispers in the corner regarding the Veloster with someone from Hyundai, and has been told that there is "still left room in the lineup for a higher-performance variant" than the Veloster Turbo. The consensus in certain circles, including ours, is that the boosted version of the funky three-door is a healthy step above the base model but doesn't posses the true grit to joust with the segment's defining hot hatches.
File this one under "too good to be true." A report on Inside Line that the forthcoming 2013 Hyundai Veloster Turbo would carry just a $1,600 premium over the standard version had us drooling with the possibility that a 201-horsepower Veloster with heated leather seats and BlueLink might be had for under $20,000.
As much as we love the 2012 Hyundai Veloster, it's the 2013 Turbo model that really gets our juices flowing (especially in matte gray, for the record). It takes that unique three-door (four-door?) configuration one step further with the addition of some more aggressive aero bits, a revised front end and new wheels; not to mention a potent 1.6-liter turbocharged inline-four underhood, good for 201 horsepower and 195 pound-feet of torque.
Hyundai has been hitting on all cylinders of late, adding the Elantra Coupe and Hatchback, the Veloster Turbo and the upcoming Azera. That's a lot of new metal for one calendar year, and it appears the Korean automaker is just getting warmed up.
Hyundai debuted the 2013 Veloster Turbo at the Detroit Auto Show earlier this year, adding some more oomph and a more aggressive look to the funky three-door hatch. We felt that an additional 63 horsepower and 71 pound-feet of torque was just what the little Hyundai needed, and we were especially digging the available matte gray paint once the Veloster hits showrooms this summer.
A few months ago, Steve Shannon, vice president of marketing at Hyundai said the brand would tailor its Super Bowl commercials to the game, instead of focusing just on features, and with this peppy quip: "We're making Super Bowl spots. We need to get that headset on. The bar is high."
The Hyundai Veloster got off to a solid commercial and critical start in 2011, and while the eccentric hatchback has only been on the market for a few months, it's already found its fair share of friends, outselling competitors like the Honda CR-Z and Scion tC straight away.
Another embargo has fallen by the wayside, at least partially. We have a lot to tell you about the 2013 Hyundai Veloster Turbo, but much of it has to wait until the car is revealed tomorrow afternoon at the Detroit Auto Show.
The 2012 Hyundai Veloster has plenty of hot hatch potential, but its frugal, 1.6-liter, direct-injected four-cylinder just isn't going to cut it for those more concerned with speed than fuel economy. While a turbo model has long been rumored, we've now got confirmation – sort of.