Hyundai has already released renderings of its Cosworth-tuned Genesis Coupe that will be on display at the 2012 SEMA Show, and with the show just a couple more weeks away, Hyundai is now teasing a souped-up Veloster headed to Las Vegas. The Hyundai Veloster Turbo Velocity concept was designed at Hyundai's America Technical Center in Irvine, CA to be a street car that is also trackable.

To start, Hyundai had the Veloster Turbo's stock engine sent off to Cosworth for new internal components, turbocharger, intercooler, intake manifold and engine controller, and it was finished off with a custom exhaust system. The result gives the Velocity concept more than 400 horsepower and 350 pound-feet. To handle the track, Hyundai also upgraded the car's suspension and brakes.

SEMA concepts are known for their flashy, over-the-top designs, and the Velocity will not disappoint with its wide body kit, a massive rear wing and a white-painted roof that gives the car a custom chopped look. Intending to prove this concept is ready for the track, the Velocity also comes with a full roll bar, data acquisition hardware and racing harnesses.

We'll have live images of the Veloster Turbo Velocity concept for you in a couple weeks, but until then, Hyundai has included a press release and a quick video of its SEMA-bound concept that we've posted below.

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Hyundai's Proprietary Design and Technical Center Pushes Veloster

Performance and Design Envelopes for SEMA Show Enthusiasts

COSTA MESA, Calif., Oct. 15, 2012
– Hyundai America's internal design and technical center has created the "Velocity" factory-tuner concept for the company's popular Veloster sport coupe. The Velocity concept proudly debuts at the 2012 SEMA show under the Hyundai banner. Velocity represents a joint effort between the Design and Engineering divisions of Hyundai America Technical Center in Irvine, California.

The Velocity concept expands on all of the original Veloster concept strengths in an aggressive, no-holds-barred factory-racer design language. Huge 19 x 9.0 inch, HRE lightweight satin-charcoal racing wheels, tarmac-scraping lower body kit with generous front and rear brake cooling ducts, lift-reducing rear diffuser, oversized rear wing, and #1 racecar design graphic. While unmistakably racetrack-oriented, the Velocity concept retains the original Veloster silhouette, focusing on exponential performance gains and functional design cues.

"In creating Velocity, we were inspired to take the Veloster's original concept strengths to their fullest expression," said Chris Chapman, head of Hyundai's Irvine, California design center. "Velocity gave our design and engineering teams license to take Veloster far beyond everyday production car limitations."

The 1.6-liter, direct-injected Veloster engine received customized engine modifications by Cosworth, including performance pistons, rods, turbocharger, intercooler, intake manifold, intake-charging design, fuel system and engine management. The new engine boasts more than 400 horsepower and 350 lb.-ft. of torque for explosive acceleration out of bends.

Matching the muscular exterior statement, Velocity suspension and braking modifications handle the acceleration capabilities under hood, with Brembo® 4-piston calipers and two-piece rotors, Bilstein® springs with monotube dampers, and Kumho Ecsta SPT 275/35R19 high performance summer tires. The comprehensive list of Velocity performance enhancements include:


-Cosworth engine upgrades: Pistons, Rods, Turbo, Intercooler, Intake Manifold, Intake charge design, Fuel system, and Engine Management system
-CPR Fabrication: Custom Exhaust system


-Sparco: A1 WTX 5H Helmets, gloves, shoes, and seat belts.
-Race-keeper: Race-Keeper Video GPS data Acquisition System
-Katzkin custom suede leather interior:
-Raven and scarlet themed suede with red stitching
-CPR Integrated Roll Bar


-Velocity HATCI Design Body Kit:
-Front and rear braking airflow ducts
-Lift-reducing rear diffuser
-Integrated front splitter
-Aero side skirt lip
-Oversized rear wing spoiler
-#1 racing number design motif
-HRE P40 model 19 x 9.0" lightweight satin-charcoal wheels


-Brembo: 350x28mm two-piece Rotors and 4-Piston Calipers


-Bilstein: Monotube dampers and spring kit
-Kumho: Ecsta SPT 275/35R19 High Performance Summer Tires


Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit

Hyundai Veloster Information

Hyundai Veloster

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