General Motors' Fastlane blog -- success, or failure?

Demir Barlas wrote a breakdown on the FastLane Blog, General Motors' online journal. Barlas gave positive marks to the blog itself, finding it easy to navigate and brimming with plenty of articulate writers with diverse views.
However, Barlas asserts, if GM is using the blog as a marketing tool, Fastlane Blog fails miserably. Barlas displays some of the comments by its readership, raw and unfiltered, much of it critical of the General. He then moves on to speculate if the blog is a 'failure of a success': that is, its relative merit depends on what the automaker intended to get out of it. If FastLane is meant to gather customer opinion and change business practice, then 'it is a failure.' But if it's a vehicle to hear from customers, then the blog is successful.

What's your opinion about Fastlane Blog and Barlas' article?

[Source: Line56]

Share This Photo X