12 Articles
Official
White House bizarrely teams up with NASCAR to promote efficient motoring

"Tires is what wins a race." That was the lesson Harry tried to teach Cole in the stock-car classic Days of Thunder. "If we can't figure a way to run so you don't melt the damn tires, we can't finish a race." How right he was: every NASCAR driver knows that having the right tires can mean the difference between a checkered flag and a DNF, but now the White House is embracing th

Official
Michelin tires help green up Yellowstone National Park

Yellowstone National Park's most famous attraction is called "Old Faithful." Now, Michelin says its tires make their own claim to dependability inside the oldest national park in the US. Indeed, the tiremaker has donated more than 1,400 tires to the National Park Service since 2008, enough so that the NPS has saved around $300,000 in annual expenses for its 800-vehicle fleet.

Study
J.D. Power says drivers increasingly frustrated by low-rolling resistance and run-flat tires

Unless we're talking about tires used for specific conditions (snow, summer, off-road, etc.), we imagine most new car buyers don't think twice about the rubber on their ride. J.D. Power and Associates does, and it recently rated consumer satisfaction for the top tire brands in various vehicle segments, and it found that Michelin was consistently at or among the top-satisfying tire brands. As a part of this study, it also found some interesting

Video
Michelin demonstrates how low rolling resistance tires work

Tires get overlooked in the headlines about fuel economy and CAFE standards, which is a little odd. After all, a car's tires are the only contact it has with the road, so more efficient rubber means more efficient use of fuel, and even tiny gains spread over the huge number of road-going vehicles can translate into remarkable overall gains.

Consumer Reports: Low-rolling resistance tires fail to meet buyers' expectations

Recently, Consumer Reports conducted a survey of car tire buyers and discovered that a remarkable 95 percent of consumers were satisfied with their shopping experience. CR also found, though, that less than half of tire buyers researched before purchasing. When "so much is riding on your tires" you'd think that a few minutes devoted to investigating the proper running gear would be time well spent but, according to the Consumer Reports' survey, buyers often decided to skip the

Soft, chewy fuel mileage - Goodyear introduces Assurance FuelMax tire

Low rolling resistance tires usually bring fuel economy at the expense of noise, comfort and performance. Something's got to give, and to make the doughnuts turn more easily, engineers have to crank up the amount of silica in the tread formulation, resulting in noisy, wimpy tires. Goodyear's new Assurance Fuel Max tire is a way to have your cake and eat it, too. The Assurance Fuel Max has a new tread compound designed right down to the molecules to deliver a 27% reduction in rolling resistance w