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That's customer retention, not retentive customers, though Mercedes-Benz could be said to enjoy both. J.D. Power and Associates has been indexing customer retention for seven years, and Mercedes-Benz tops the list in 2009. Power measures how many vehicle buyers are replacing an older model from the same brand, and Mercedes-Benz's 67-percent retention rate tops all others, including the usual suspects, Honda and Toyota.
2009 Hyundai Genesis sedan – Click above for high-res gallery
Are the current crop of vehicles, from compact cars to the largest SUVs and trucks, the best consumers can expect from automakers? That is the question posed (and answered) in the latest Consumer Reports (CR) according to James Healey of USA Today. (Pictured is CR's 'Fun to Drive' top pick, the Subaru Impreza WRX/STi.)