Four new TV spots, red carpet branding and a microsite are just the beginning.
It'll unveil its 'master brand' in early 2019.
The latest from Cadillac takes on crosstown rival and bestsellers.
Will the bull market for crossovers last long enough for Caddy to cash in?
Plus thoughts on Nissan's Z car, the death of the Beetle, Ford Focus Active and writing.
The XTS will go away, while Cadillac plans ATS and CTS replacements
The recent replacement of former boss Johan de Nysschen won't alter plans.
Cadillac spent years and years improving its mainline sedans, the CTS and ATS, turning them into awfully good impressions of BMWs from a few years before. The thing is, great sedans aren't selling, and crossovers sure are. Cadillac's XT5 is the only crossover in the lineup, something that's had American Cadillac dealers gnashing their teeth and wailing — although anyone they can upsell into an Escalade can staunch the bleeding. That brings us to the new XT4, which is smaller than the XT5 b
Cadillac is reportedly planning a new flagship four-door, and it won't be based on its alphanumeric naming system a la the CT6. It'll be the Escala, the stunning concept fastback it revealed in 2016 in Pebble Beach.
Cadillac president Johan de Nysschen chatted with journalists at a recent roundtable, expounding on everything from domestic racing to Chinese manufacturing. The brand's been doing a slow burn on rolling out new products and increasing sales, but admittedly, there was a lot of work to do. After closing out last year 0.8 percent down in the U.S., the domestic luxury brand is Jonathon Ramsey
Cadillac is getting the crossovers it needs.