Apparently Buick thought the name was the only marketable part of the Avenir concept.
With a healthy dose of styling from the Avenir concept car, Buick has introduced a shapelier, more stylish, and most importantly, more advanced LaCrosse.
We sit down with General Motors executive vice president Mark Reuss to get the lowdown on all things product. He's optimistic about the 2016 Chevy Malibu and Cadillac CT6, and he thinks the ATS-V will "flame the M3 and M4." And that's just the tip of the iceberg.
By going after niches in the market that competitors aren't, Buick is forging its own path and finding success. A product like the Encore shows that there's value in taking a gamble on a segment early, and the brand is trying that again with the Cascada.
The Ford GT was absolutely the start of the 2015 Detroit Auto Show, and it has proved that once again by taking the honor for Best Designed Production Vehicle in the annual EyesOn Design Awards. The Buick Avenir and Audi Q7 also received accolades.
Buick stunned the crowds at the Detroit Auto Show with its gorgeous Avenir Concept, a sleek four-door that previews the brand's future design direction.
The doors at Cobo Hall haven't even opened yet, and already the Detroit Auto Show is yielding surprises – in this case, the Buick Avenir sedan concept, revealed at an off-site event this evening.