Could the upcoming Cadillac CT6 and its Omega platform spawn a Buick variant? According to General Motors' product chief Mark Reuss, it could potentially be in the cards, but "not yet."
"We're working on that," Reuss told Automotive News at the 2015 New York Auto Show.
While there hasn't been a large, rear-drive Buick on dealerships since the Roadmaster in 1996, the company gave a big hint that it could head in that direction with the Avenir Concept, shown earlier this year at the Detroit Auto Show.
As Automotive News explains, a rear-drive Omega-platform Buick could be a real hit in China, where consumers buy 13 Buicks for every one Cadillac. That move would be a big help to GM's bottom line, too, as it'd significantly increase the Omega platform's economy of scale.
If a large Buick based on the CT6 were to head to China, though, it likely wouldn't be a simple case of badge engineering (thank God). Reuss hinted to Automotive News that while the mixed-material construction of the CT6 platform "is very flexible," doing an "identical version of that platform or not is a different conversation."
What are your thoughts? Should Buick adopt the Omega platform for an Avenir-based sedan? Should that vehicle be sold here in the US, or should it be a China-only offering? Have your say in Comments.
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"We're working on that," Reuss told Automotive News at the 2015 New York Auto Show.
While there hasn't been a large, rear-drive Buick on dealerships since the Roadmaster in 1996, the company gave a big hint that it could head in that direction with the Avenir Concept, shown earlier this year at the Detroit Auto Show.
As Automotive News explains, a rear-drive Omega-platform Buick could be a real hit in China, where consumers buy 13 Buicks for every one Cadillac. That move would be a big help to GM's bottom line, too, as it'd significantly increase the Omega platform's economy of scale.
If a large Buick based on the CT6 were to head to China, though, it likely wouldn't be a simple case of badge engineering (thank God). Reuss hinted to Automotive News that while the mixed-material construction of the CT6 platform "is very flexible," doing an "identical version of that platform or not is a different conversation."
What are your thoughts? Should Buick adopt the Omega platform for an Avenir-based sedan? Should that vehicle be sold here in the US, or should it be a China-only offering? Have your say in Comments.
Related Video:
Featured Gallery Buick Avenir Concept
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