BMW Motorrad has a few good reasons, surprisingly.
The company is entering the World Superbike Championship.
The bike can start, turn and come to a stop without assistance.
April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year.
The motorcycle - it's probably more accurate to call it a scooter - is designed to get you around the urban core.
The racing engine revs to 14,500 rpm.
Every Lego fan has wanted a full-sized version of a kit at some time or another.
The new scooter is set to go on sale in the US soon.
BMW Motorrad and the Technical University of Munich teamed up to transform an S 1000 RR super bike into the eRR electric motorcycle concept.
BMW has showcased this custom Concept 101 "bagger" bike at Villa d'Este this year, created in collaboration between BMW Designworks, BMW Motorrad, and Roland Sands.
BMW and NHTSA are recalling over 43,000 motorcycles over an issue with the rear wheel mounting flange that could crack if the bolts are overtightened. To fix the problem, they're replacing the aluminum flange with a steel one.
BMW is taking a page from the Harley-Davidson playbook with its groundbreaking R NineT. A retro cafe racer with an urban hooligan twist, the bike is fully customizable from fork to exhaust. Of course, any motorcycle can be customized, but the fact that BMW has built its newest bike to encourage modification using parts that can be swapped with simple tools is a radical move for a motorcycle maker best known for its plug-and-play touring bikes.
The annual Concorso d'Eleganza Villa d'Este on the shores of Lake Como is an opportunity for some of the most beautiful vehicles in the world to descend on one of the poshest places on earth each year. Unsurprisingly, the event is also increasingly the chance for automakers to debut exclusive concepts to some of the wealthiest auto enthusiasts in the world. In the last few years, BMW has become the masters of this annual unveiling with automotive concepts like the Gran Lusso Coupé, BMW Za
Every spring, the finest automobiles ever to grace tarmac gather on the shores of Lake Como for the Concorso d'Eleganza Villa d'Este. It's a chance for the most beautiful classics to compete for awards and for automakers and design studios to show off their concept cars under the soft light of the Italian sun. But while most of the vehicles old and new that show up for the concours are ones we've seen before, BMW takes things a step further.