The teaser shows us the rear of the car, and it does hint that this wagon will have a low roofline and an almost fastback rear hatch. This is evident by the small glass opening relative to the rest of the car. There are of course compromises for production. It doesn't look like the rearward side glass wraps around to the hatch glass, and the spoiler is reshaped. The taillights aren't just a single wide bar, either. Now they take a shape closer to that of the Kia Sportage or Stinger. We do like the looks of the wide haunches at the base of the glass, though. Between that and the low roof, this should be a very stylish hatch. The subtle high-mount brake light is a slick touch, too.
Kia also announced that the car will be revealed in September and also be shown at the Paris Motor Show in October. We're excited to see the final product. We're less excited about the fact we probably won't get the car in the U.S. The Ceed line of cars has historically been European, and since wagons still aren't popular here, there's not much hope for this to have an American rendition. Stranger things have happened, of course. Hyundai has continued to sell the American Elantra sedan alongside the European i30 under the Elantra GT name. Kia could possibly do something similar.
At the very least, there's a good chance that the Proceed's design will influence other Kia models, possibly even some of its crossovers, so that's a plus.