Report

Porsche says half of its sales will be electric by 2023

Mission E set to debut in 2019, with an electric Macan planned.

The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, front three-quarter view.
  • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, front three-quarter view.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, rear three-quarter view.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, side view.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, interior.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, front view.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, rear view.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, headlight.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, headlight detail.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, wheel.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, carbon fiber running boards.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, detail of the rear bumper.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, taillight detail.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, closer view of the interior.
    • Image Credit: Drew Phillips
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, driver's compartment.
    • Image Credit: Drew Phillips
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three-quarter view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three-quarter view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, near front three-quarter view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three-quarter view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three-quarter view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three quarter.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, side view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, passenger's side view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear three-quarter.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear three-quarter view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, long view of the rear.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear three-quarter, passenger's side.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear three-quarter view, passenger's side.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, driver's side view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, driver's side view.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, long view of the driver's side.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, side.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front vent and side camera detail.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, presentation slide of the interior.
    • Image Credit: AOL - Jonathon Ramsey
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, presentation slide of the instrument panel.
    • Image Credit: AOL - Jonathon Ramsey
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, front three-quarter view.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, rear three-quarter view.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, side view.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, interior.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, front view.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, rear view.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, headlight.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, headlight detail.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, wheel.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, carbon fiber running boards.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, detail of the rear bumper.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, taillight detail.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, closer view of the interior.
  • The Porsche Mission E concept, showed off at the 2015 Frankfurt Motor Show, driver's compartment.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three-quarter view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three-quarter view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, near front three-quarter view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three-quarter view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three-quarter view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front three quarter.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, side view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, passenger's side view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear three-quarter.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear three-quarter view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, long view of the rear.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear three-quarter, passenger's side.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, rear three-quarter view, passenger's side.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, driver's side view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, driver's side view.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, long view of the driver's side.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, side.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, front vent and side camera detail.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, presentation slide of the interior.
  • The electric Porsche Mission E concept, showed off at the Volkswagen Group Night ahead of the 2015 Frankfurt Motor Show, presentation slide of the instrument panel.
Porsche, whose presence in the plug-in vehicle market has been pretty minimal, now plans to substantially boost its commitment to electric vehicles in the next few years. The German luxury automaker intends to dedicate up to half its annual production to electric vehicles by 2023, Electrek reported, citing comments CEO Oliver Blume made to German publication Manager Magazin. Specifically, the company says it will be able to produce as many as 60,000 EVs annually from its Zuffenhausen factory in Germany.

First and foremost will be Porsche's Mission E, which is slated to debut in 2019. That model will be able to go about 310 miles on a full charge (via the more generous New European Driving Cycle, or NEDC). Porsche first showed off a concept version of that 590-horsepower beast at the Frankfurt Motor Show in 2015. The company hasn't hinted at pricing for the car, which will have a 90-kilowatt battery and will jet from 0 to 60 miles per hour in a tidy 3.5 seconds, but expect it to be well into six figures.

Porsche also plans an all-electric version of the Macan, its biggest seller.

But Porsche's math indicates bigger plans than that. Porsche delivered nearly 238,000 vehicles last year, so an output of 60,000 EVs at Zuffenhausen is only a quarter of the total, not half. You can assume then that Porsche has plans to electrify other models that it hasn't announced yet, built at other factories. It might also be counting hybrids in its "half" projection.

Last month, Porsche decided to discontinue its plans for a plug-in hybrid variant of its iconic 911 model, suggesting a temporary pullback of sorts. Then again, in April, reports surfaced that Porsche and Audi, both owned by Volkswagen, were collaborating on vehicle-electrification technology as well as autonomous driving advancement.

Porsche's green-car sales have been so thin that Autoblog last year officially pulled the German automaker off of its monthly green-car sales tally. For 2015, the most recent year we tracked, Porsche sold 1,738 plug-in vehicles, about the same as 2014.

Related Video:

Share This Photo X