The Drive spoke to Lebanon Ford about how such an amazing deal was financially feasible, and like good business folks, the dealer is playing the long game. These aren't home-brew cars – Lebanon Ford isn't some 21st century Yenko Chevrolet – but instead, the dealership acts as a Roush-authorized facility, one of six in the Buckeye State. Roush parts manager Charlie Watson says the bargain prices are part of the dealership's strategy "to focus on establishing a nationwide base of enthusiasts rather than making huge profits on each car." The dealership will ship anywhere.
Lebanon's formula for this high-performance Stang is absurdly simple – take a base, 5.0-liter GT, which retails for $32,395. Add Roush's $7,549.99 Phase 2 supercharger kit and its 2.3-liter TVS blower. Charge just $39,995. According to Roush's own website, installing the Phase 2 kit takes 12 hours, which the dealership is eating. That's what really makes this a bargain. There are some caveats here, of course.
What customers get for $40,000 is a base Mustang with a supercharger – this isn't one of Roush's Stage 1, 2, or 3 creations. There's no upgraded body kit, bigger wheels, more powerful brakes, or stiffer suspension. But Lebanon doesn't sound like it's planning on selling a lot of sleeper-spec Mustangs. Watson told The Drive many of the dealership's Roush products are selling for $45,000 to $50,000, and even a few $60,000 models have rolled off the dealer's lot, after customers dig deeper into the Roush parts catalog.
Lebanon Ford only has one $40,000, 727-horsepower Mustang in stock right now, but according to The Drive, it has more supercharger kits on back order. In the meantime, the dealer also has a Roush RS V6, a Roush RS1 EcoBoost, a Stage 3, and even a couple of modded F-150s.