Speaking today at BMW's 96th Annual General Meeting in Germany, the Chairman of the Board of Management of BMW AG, Harald Krüger, said that the i NEXT will be, "our new innovation driver, with autonomous driving, digital connectivity, intelligent lightweight design, a totally new interior and ultimately bringing the next generation of electro-mobility to the road." Krüger first talked about the i NEXT a few months ago.
Okay, granted, that's not a lot of detail, and we would expect a vehicle not due for another five years to have a "totally new interior." But at least it's a little glimpse into the new ways that BMW wants to sell us plug-in vehicles. It's going to update the current line-up with the i3 getting a 50-percent electric range boost and the BMW i8 Roadster in 2018. Krüger said that, when it comes to electric cars, its about more than specs and details:
The discussion about e-mobility is an emotional one, but the decisive factor is that we move things forward. I am certain that government measures will prove effective. It is always better to make a decision than to wait – and the purchase incentive will directly benefit customers. There was never any doubt that we would participate. Such a participation by the industry is unique worldwide. After all, the only way to make progress is by manufacturers, customers, lawmakers and society all working together.