Ford is launching a new commercial for the redesigned 2013 Mustang that will initially air during the Daytona 500 this weekend. This is the first time that the Blue Oval has promoted its pony car on television since it launched the new 2011 Mustang V6 in 2010.
Conventional marketing wisdom might dictate that Ford would use the airtime to promote the 2013 Mustang's revised design, the 420-horsepower V8 or the pony car's history of nearly half a decade. Instead, Ford is touting the personalization aspect of the Mustang, counting on the fact that more than four million people have already built their own version using the online Mustang customizer.
The commercial depicts a real-life version of the customizer, with a variety of bystanders "unleashing their inner Mustang," turning the car into a custom Mustang GT, Boss 302 or Shelby GT500... and at least one tiny dancer injecting a little darkness into her ballerina outfit for a ride worthy of Natalie Portman.
Have a look at the 2013 Mustang commercial for yourself after the jump, and let us know whether you think it's the most effective use of Ford's ad dollars in the comments section below.
Conventional marketing wisdom might dictate that Ford would use the airtime to promote the 2013 Mustang's revised design, the 420-horsepower V8 or the pony car's history of nearly half a decade. Instead, Ford is touting the personalization aspect of the Mustang, counting on the fact that more than four million people have already built their own version using the online Mustang customizer.
The commercial depicts a real-life version of the customizer, with a variety of bystanders "unleashing their inner Mustang," turning the car into a custom Mustang GT, Boss 302 or Shelby GT500... and at least one tiny dancer injecting a little darkness into her ballerina outfit for a ride worthy of Natalie Portman.
Have a look at the 2013 Mustang commercial for yourself after the jump, and let us know whether you think it's the most effective use of Ford's ad dollars in the comments section below.
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