While we're sure Docherty is pretty damn pleased with her latest advancement, we're thinking she's got her work cut out for her. GM's US sales have been in a downward spiral for what seems like an eternity, and Docherty will either end her time as sales VP as the hero who helped reverse the decades-old trend or yet another executive who presided over the perpetual fall.
[Source: GM | Image Source: Chris McGrath/Getty]
General Motors Names Docherty Vice President U.S. Sales
DETROIT - Fritz Henderson, GM president and CEO, today named Susan Docherty, 46, currently general manager, Buick-GMC, to the position of vice president, U.S. Sales, effective October 16, 2009. She will also become a member of the executive committee. Docherty replaces Mark LaNeve, who announced his departure to a non-automotive company earlier today.
"Susan will bring a wealth of experience from previous marketing and sales assignments," Henderson said. "I have confidence that she will bring a new perspective to the position as she guides a new, lean, and customer-focused dealer network."
Previously, Docherty had been named to lead the Buick-Pontiac-GMC Channel in June 2008. Before this assignment she had been general manager for the Western Region, taking the position in September 2006.
Following her Sloan Fellowship at Stanford, she was named general manager of the Hummer Division in September of 2004. Earlier assignments included: marketing director and brand manager for the Cadillac Escalade; sales and service executive positions for GM Europe; and managerial positions with GM of Canada.
"I'd like to congratulate Susan in her new assignment and once again thank Mark for guiding our sales and dealer organizations through one of the most difficult periods in the industry's history." Henderson said. "Susan will continue our progress and reinforce our focus to put the Chevy, Buick, GMC and Cadillac customers first."
GM will look outside to fill the Buick-GMC general manager position. "This will infuse new ideas and an outside perspective into our marketing efforts," Henderson said.
About General Motors: General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.