Power of h, Lexus hybrid's new TV ads, don't mention features of hybrids

I was watching Lost on ABC last night and caught a TV commercial for the Power of h, Lexus hybrid's new ad campaign. The spot actually had nothing to do with hybrids, it (you can watch it for yourself below) was all about missing letters of h, somehow gone from key boards, news papers, etc. The only way you would know it was a commercial about hybrids, cars even, was the last few seconds of the commercial: the letter h has found a better place in the Lexus hybrid moniker. Call me crazy but why not mention hybrids get good fuel economy or something informative? Oh, right.

[Source: ABC]

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