Fuel efficiency is becoming more important to cars buyers. Ads are starting to reflect that and the best one I have seen recently is Kia's ad for the Spectra. The commercial's music is just a piano and the folksy voice of Joe Purdy singing "I just can't seem to get it right today." The visuals are a variety of melancholy people struggling to remember something from so long ago. What is this thing all these people have forgotten to do? How to fill a car's gas tank! The commercial explains "with fewer fill ups, you just might forget which side it's on." In one of the funnier parts of the commercial, one Kia owner refuses to re-position his car and tries to see if he can drag the gas pump nozzle all the way around the car. You can watch the commercial below the fold.

[Source: YouTube]

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