One of Nichols' big campaigns right now is the Drive Clean California campaign, part of CARB's expanded mission to get people to drive cleaner. Working with manufacturers, even as they fight with CARB over some issues in the courts, Drive Clean California is an expanded public outreach program. CARB will be going to health events in California and debuting an "environmental performance" label, starting with the 2008 model year vehicles. This label, in addition to the PZEV or ZEV badges, will rate each vehicle on a score of one to 10 on that vehicle's smog and global warming impact on that vehicle.
Nichols herself admits that her talk wasn't the most exciting part of the Alt Car Expo, but if you're interested in a peek into the future of green car legislation and implementation in the US, this talk is well worth your 25 minutes. Listen to the MP3 here.