NOTE: Since there were 24 selling days in July 2007 versus 25 in July 2006, the percentages below represent the change in Daily Average Sales rate for each automaker and not the change in raw number of units sold.
One day we're going to replace the image at right with a graphic of a car going up a hill, but today is not that day. July 2007 was a brutal month for the vast majority of companies selling cars and trucks in the U.S. GM was down 18.5% in sales compared to July 2006. Ford was down 15.7%. Chrysler was down 4.6%. Out of those three domestic automakers, only three of their brands improved last month: Land Rover (23.8%), Lincoln (1.9%) and Jeep (8.6%). Heck, even Toyota Motor Co.'s sales decreased (-3.5%)!
Aside from being a slow-selling summer month, there were less less selling days in July 2007 than July 2006, but our percentages below account for that by comparing just the Daily Average Sales rate for each brand and automaker.
There were some pleasant surprises among all that red, however, including BMW, which together with MINI USA, posted a sales increase of 25.1% last month. The brand BMW was the Biggest Winner this month up 26%, but MINI more than held its own by also increasing sales 20.1% over last year. Big ups to Nissan (7.6%) for bucking the trend, as well.
Biggest Winner
BMW 26% at 24,295 (07/06: 20,083)
Biggest Loser
Jaguar β40.7% at 1,136 (07/06: 1,997)
BRANDS
Acura β17.7% at 14,381 (07/06: 18,203)
Audi 6% at 7,127 (07/06: 7,005)
BMW 26% at 24,295 (07/06: 20,083)
Buick β26.5% at 16,654 (07/06: 23,609)
Cadillac β5.2% at 17,412 (07/06: 19,124)
Chevrolet β21.9% at 183,103 (07/06: 244,080)
Chrysler β5.4% at 34,631 (07/06: 38,124)
Dodge β10.4% at 65,742 (07/06: 76,394)
Ford β16.2% at 160,590 (07/06: 199,735)
GMC β4.6% at 44,060 (07/06: 48,085)
Honda β1.2% at 126,668 (07/06: 133,601)
HUMMER β27.1% at 4,895 (07/06: 6,991)
Hyundai β4.0% at 43,511 (07/06: 47,205)
Infiniti β5.9% at 9,526 (07/06: 10,546)
Isuzu β8.5% at 1,173 (07/06: 1,336)
Jaguar β40.7% at 1,136 (07/06: 1,997)
Jeep 8.6% at 37,355 (07/06: 35,831)
Land Rover 23.8% at 4,189 (07/06: 3,524)
Lexus β4.9% at 27,141 (07/06: 26,959)
Lincoln 1.9% at 8,929 (07/06: 9,125)
Mazda 3.72% at 25,853 (07/06: 25,963)
Mercedes β10.3% at 18,586 (07/06: 21,591)
Mercury β32% at 10,852 (07/06: 16,635)
MINI 20.1% at 4,069 (07/06: 3,528)
Mitsubishi 2.6% at 10,347 (07/06: 10,502)
Nissan 7.6% at 78,351 (07/06: 75,860)
Pontiac β23.6% at 30,023 (07/06: 40,933)
Porsche 5.0% at 3,230 (07/06: 3,202)
Saab β7.5% at 3,247 (07/06: 3,658)
Saturn β5.8% at 20,368 (07/06: 22,516)
Subaru β15% at 15,438 (07/06: 18,923)
Toyota β4.5% at 196,917 (07/06: 214,867)
Volkswagen β9.5% at 19,653 (07/06: 22,627)
Volvo β3.6% at 9,549 (07/06: 10,323)
NOT YET REPORTED
Kia
Suzuki
COMPANIES
BMW Group 25.1% at 28,364 (07/06: 23,611)
Chrysler Group β4.6% at 137,728 (07/06: 150,349)
Ford Motor Co β15.7% at 195,245 (07/06: 241,339)
General Motors β18.5% at 320,935 (07/06: 410,332)
Honda America β3.2% at 141,049 (07/06: 151,804)
Nissan North America 5.9% at 87,877 (07/06: 86,406)
Toyota Motor Co. β3.5% at 224,058 (07/06: 241,826)
One day we're going to replace the image at right with a graphic of a car going up a hill, but today is not that day. July 2007 was a brutal month for the vast majority of companies selling cars and trucks in the U.S. GM was down 18.5% in sales compared to July 2006. Ford was down 15.7%. Chrysler was down 4.6%. Out of those three domestic automakers, only three of their brands improved last month: Land Rover (23.8%), Lincoln (1.9%) and Jeep (8.6%). Heck, even Toyota Motor Co.'s sales decreased (-3.5%)!
Aside from being a slow-selling summer month, there were less less selling days in July 2007 than July 2006, but our percentages below account for that by comparing just the Daily Average Sales rate for each brand and automaker.
There were some pleasant surprises among all that red, however, including BMW, which together with MINI USA, posted a sales increase of 25.1% last month. The brand BMW was the Biggest Winner this month up 26%, but MINI more than held its own by also increasing sales 20.1% over last year. Big ups to Nissan (7.6%) for bucking the trend, as well.
Biggest Winner
BMW 26% at 24,295 (07/06: 20,083)
Biggest Loser
Jaguar β40.7% at 1,136 (07/06: 1,997)
BRANDS
Acura β17.7% at 14,381 (07/06: 18,203)
Audi 6% at 7,127 (07/06: 7,005)
BMW 26% at 24,295 (07/06: 20,083)
Buick β26.5% at 16,654 (07/06: 23,609)
Cadillac β5.2% at 17,412 (07/06: 19,124)
Chevrolet β21.9% at 183,103 (07/06: 244,080)
Chrysler β5.4% at 34,631 (07/06: 38,124)
Dodge β10.4% at 65,742 (07/06: 76,394)
Ford β16.2% at 160,590 (07/06: 199,735)
GMC β4.6% at 44,060 (07/06: 48,085)
Honda β1.2% at 126,668 (07/06: 133,601)
HUMMER β27.1% at 4,895 (07/06: 6,991)
Hyundai β4.0% at 43,511 (07/06: 47,205)
Infiniti β5.9% at 9,526 (07/06: 10,546)
Isuzu β8.5% at 1,173 (07/06: 1,336)
Jaguar β40.7% at 1,136 (07/06: 1,997)
Jeep 8.6% at 37,355 (07/06: 35,831)
Land Rover 23.8% at 4,189 (07/06: 3,524)
Lexus β4.9% at 27,141 (07/06: 26,959)
Lincoln 1.9% at 8,929 (07/06: 9,125)
Mazda 3.72% at 25,853 (07/06: 25,963)
Mercedes β10.3% at 18,586 (07/06: 21,591)
Mercury β32% at 10,852 (07/06: 16,635)
MINI 20.1% at 4,069 (07/06: 3,528)
Mitsubishi 2.6% at 10,347 (07/06: 10,502)
Nissan 7.6% at 78,351 (07/06: 75,860)
Pontiac β23.6% at 30,023 (07/06: 40,933)
Porsche 5.0% at 3,230 (07/06: 3,202)
Saab β7.5% at 3,247 (07/06: 3,658)
Saturn β5.8% at 20,368 (07/06: 22,516)
Subaru β15% at 15,438 (07/06: 18,923)
Toyota β4.5% at 196,917 (07/06: 214,867)
Volkswagen β9.5% at 19,653 (07/06: 22,627)
Volvo β3.6% at 9,549 (07/06: 10,323)
NOT YET REPORTED
Kia
Suzuki
COMPANIES
BMW Group 25.1% at 28,364 (07/06: 23,611)
Chrysler Group β4.6% at 137,728 (07/06: 150,349)
Ford Motor Co β15.7% at 195,245 (07/06: 241,339)
General Motors β18.5% at 320,935 (07/06: 410,332)
Honda America β3.2% at 141,049 (07/06: 151,804)
Nissan North America 5.9% at 87,877 (07/06: 86,406)
Toyota Motor Co. β3.5% at 224,058 (07/06: 241,826)
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