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Fiat Light Commercial Vehicles goes Professional

It's been a period of big changes for Fiat's commercial truck division recently. First the brand gained independent incorporation in the restructuring of the Fiat Group, and now the division is getting a new name and image. What was incorporated just a few months ago as Fiat Light Commercial Vehicles is now being re-named Fiat Professional.

Along with the more serious moniker, Fiat Professional is getting a new badge. The logo pictured above is based on the Fiat badge revealed on the new Bravo, spruced up for the commercial division by Robilant Associati, the same marketing consultants that collaborated with the Italian industrial giant on the creation of the new Fiat logo revealed last October.

The name change and new logo aren't likely to change anything concrete for Fiat's light truck and van division, aside from giving it a more professional image with which to stand up to the competition. Nor is the image shift expected to have any implications for Iveco, Fiat's more heavy-duty truck subsidiary.

[Source: Just Autos]

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