29 Articles
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Mini unveils new, stripped down logo

No frills, OK. But was it made using MS Paint?

No frills, OK. But was it made using MS Paint?

Report
Aston Martin may have filed a trademark for a new logo [UPDATE]

Please, Aston Martin. Don't even think about changing your logo.

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Fiat Chrysler quietly sends Pentastar logo out to pasture

Logos come and go, and in the case of the famed Chrysler Pentastar, it's on its way back out. The well-known five-sided emblem, which sits prominently atop the massive Chrysler Technical Center complex in Auburn Hills, MI, is officially going to be phased out now that the company has united with Fiat and formed the new Fiat Chrysler Autom

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Chevy's famed Bowtie still looking dapper at 100 years

The Chevrolet Bowtie, that iconic badge that's adorned an estimated 215 million cars and trucks, is celebrating its 100th anniversary this year. The Bowtie originally debuted on the 1914 Chevrolet H-2 Royal Mail and H-4 Baby Grand.

ETC
Ford unveils Mustang 50th anniversary logo, plans merchandise

The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.

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These Nissan Leaf accessories are not for you, America

That illuminated Nissan logo? That's where the U.S. is really missing out.

2013 Ford Mustang redefines "badge engineering" with logo projector

Most car marques can be easily recognized by their emblems. But some model lines have their own emblems, too. The Mustang stands out as a clear example, and now Ford is projecting that image even further. And we mean that quite literally.

Will the 2011 Charger wear a new Dodge emblem? [w/poll]

Take a close look at the entire lineup of 2009 and 2010 Dodge cars and trucks and you'll notice one thing they all have in common: the Dodge emblem is represented as a Ram's head. So what's the problem? While you could spend hours debating the merits of its recent strategy, the Chrysler Mothership has chosen to separate the Dodge brand into separate car and truck entities, and the newly launched Ram Truc

De Tomaso unveils a new logo for a new future

For those who may not have noticed, Italy is ready to get a new automaker... back. The name's De Tomaso, and if you're up on your car history, you'll recognize it as the father of classics such as the Pantera and Mangusta. But after lying dormant for decades, the company has been rescued by Italian automotive industrialist Gian Mario Rossignol

Report: Dodge getting new badge to support sporty image

We first wrote about Dodge's new logo way back in January, when the Dexter-voiced commercials were coming out and a Dodge logo was showing up at auto shows with two stripes at the end. According to Automotive News, that graphic has been officially discussed and endorsed by Dodge CEO Ralph Gilles for a new logo, and we even have the reason: "it

Vote for the Chrysler Fiat 500's U.S. logo

Earlier this week, a Dutch auto dealer plastered the Dodge – rather, Ram – logo on a Fiat 500. It looked pretty bad. Now, Fiat USA is offering Yanks a chance to choose a more conventional logo for the cute little bugger, and thankfully, the mountain mammal doesn't facto

BMW Dynamic Car Identity reimagines Roundel [w/video]

Proposal for a dynamic BMW roundel – Click above to watch video after the jump

A new Chrysler needs a new logo, no?

Chrysler logos, past and present. Can we do better? – Click above for image gallery

REPORT: Cadillac quietly unveils new, old-look logo

As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high

Ferrari's Prancing Horse voted most iconic badge [w/POLL]

The people have spoken. (Well, the British anyway. But they're people, too). And according to a public opinion survey, Ferrari has the most iconic badge among exotic automakers.

Mercedes-Benz celebrates iconic centennial with special CL550

Mercedes-Benz CL550 "100 Years of Mercedes-Benz Edition" – Click above for a high-res image gallery

Sunday Poll: Lambo logo showdown

After the G419 Invitational ended last Sunday, I was outside BSing with Davey G. Johnson (the erstwhile Jalop, friend of Autoblog, and all-around great guy) as we looked over the cars that still remained parked in the GPNY lot. The front row contained both a Gallardo Roadster and a spanking new LP560-4, while row two was home to a silver Diablo SV. We were going over the SV, commenting on how it's aged rather well, when Davey noted something that inspired this particular post.

2008 Woodward Dream Cruise launches new logo, website

The Woodward Dream Cruise has been a very professionally run event for most of the past 13 years, but when it came time to check for updates on the Dream Cruise website, it was amateur hour. That has changed, as the rip-roaring event has been given a more modern website with easy to traverse navigation and cleaner graphics. The site also includes a new blog that features the ideas and knowledge of the Dream Cruise leadership team.

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