and even Jeep
will market diesel vehicles
with BLUETEC technology in the U.S. soon, BMW
will go its own way. BMW wants to develop a urea-based technology to reduce NOx before making a sustained push here with diesel
products. The company already offers a number of diesel cars
in Europe where emissions standards aren't as tough. BLUETEC with AdBlue, which was developed by Mercedes
and Bosch, meets strict 2009 U.S. standards. AdBlue uses urea-based additives to cut NOx emissions as well. But a BMW spokesperson said the company is "thinking of a name that is different than BLUETEC."