She felt the tension as automakers stated their positions and expressed their goals. The hydrogen proponents - BMW, DaimlerChrysler, Honda and GM - made their case. Then came Toyota with its efforts firmly behind hybrids and future plug-in hybrids. But Toyota started with an essay on the benefits of hydrogen and a wrapup of its fuel-cell fleets. When the subject turned to "economic sense," everyone hoped Toyota would officially announce a new plug-in electric hybrid (PHEV) was coming.
First there was a history lesson of the RAV4 plug-in hybrid that used nickel metal hydride batteries. After the excessive ad costs and discounts, the program just didn't suceed. For everyone who purchased a RAV4 PHEV, 15 purchased a Prius. In other words, no plug-in hybrid joy at this event. In a summation statement from Hammond: "Not all buyers value technoogy the same way."