pirelli

We've seen lots of camera angles from close to an Formula One driver's point of view, but we don't think we've ever seen the actual thing – a genuine driver's-eye view. Pirelli F1-tire test driver Lucas di Grassi has changed that, placing a camera on his helmet over one of his eyes while ...

That Michael Schumacher has been less than successful in his return from retirement is no great secret. The seven-time world champion – empirically demonstrable as the best driver in the history of motorsport – has yet to score a single podium finish in the past three seasons since ...

Competition versions of the Ferrari 458 have already been prepared for the Ferrari Challenge, Grand Am, and the GT3 and GT2 classes at Le Mans and its various associated series around the world. Now you can add one more to the roster: the FIA GT1 World Championship. Ferrari had previously left ...

When the music stops, there are always a few Formula One drivers left without seats. That's not because the field is getting smaller, it's because there are always more drivers looking for rides than there are rides to go around. And that's certainly the case this season. With only one race seat ...

Pirelli teamed up with tattoo artist Scott Campbell for a special project at the tire manufacturer's newest flagship store in Milan, Italy. Campbell turned his skill with a needle and ink to tire sculpting. Using a gouge, the artist inscribed images of an eye, a heart and a skull into the tread ...

We're used to hearing the word "Pirelli" outside the world of tires, but those mentions usually refer to 12 pages of nubile beauties wearing nail polish and a little bit of pasta. The Italian tire company plans to blow all that up with the opening of its Pirelli corso Venezia lifestyle boutique ...

Ken Block was prepared to suit up for some seat time in Pirelli's Toyota TF109 Formula One test car. Problem is, the car wasn't prepared to suit Block. The man is too large for the seat, which typically holds diminutive F1 pilots. No, he's not too fat, Block is just too tall to fit inside the ...

Power Is Nothing Without Control. That was Pirelli's long-serving slogan, most famously accompanying that now iconic poster of Carl Lewis in high heels. And of course, they're right. Just ask any racing driver, and they'll tell you how important tires are to winning a race. These days, Pirelli ...

Even with a skill set as specific as vehicular control, there are polar opposites. At one end you have F1 drivers, who position what essentially amount to fighter jets on wheels with pin-point precision. At the other end sits the likes of Ken Block, the Gymkhana master who has wowed us all ...

To the uninitiated, the choice of tires in motor racing can look about as insignificant as what refreshments they're serving in the grandstands. But those in the know are all too aware of the enormous effect the right ...

There are plenty of guilty pleasures when it comes to cars and motorcycles, but chief among them has to be the burnout. Sure, you might as well be lighting $100 bills on fire, and yes, you're not exactly doing the ...

The Pirelli Calendar is an annually produced gift, intended for friends and VIPs who associate with the top-tier tire manufacturer. It's also become a fashion icon, with 12 months of high-art photography that ...

Ever wish you could stop time? Well we've got news for you, pal – you can't. But you can, however, put the brakes on your timepiece. Pirelli may be best known for making tires, but overseas it's doing everything from sneakers to watches. Their latest wrist clock is called the PZero Disk_O, ...

Pirelli may be used to sticking to its territory, but the latest development has the Italian rubber company voluntarily ceding ground to its rivals. After having secured the exclusive contract to provide tires to Formula One, Pirelli has announced that it's withdrawing from the World Rally ...

Kimi Raikkonen hasn't been connected to an Italian manufacturer in Formula One since leaving Ferrari at the end of last season, but that could change if the latest reports are accurate. Pirelli was recently confirmed as the official tire supplier for F1 starting next season. As such, it'll need ...

We're not exactly positive what tires have to do with scantily clad women, but Russian manufacturer Atlay Tire Company has rolled out an ad to rival Pirelli's annual calendar. We're guessing the majority of you are already ...

With Bridgestone's hegemony on supplying tires to Formula One set to end this year, rubber companies are lining up en masse to grasp at the opportunity to take its place. We recently reported on Michelin's ambitions, but the French tire company isn't the only option being considered. According to ...

Pirelli's Cyber Tire will provide real-time tire performance information via a chip/transponder setup in the tire tread. Operating temperature and pressures, typology of the road's surface, and vertical load exerted on the tire will be among the data collected and monitored. The system will work in ...

The auto industry's crème de la crème have been on the receiving end of Pirelli's exclusive, high-style calendar since its introduction in 1964. And while we're still waiting for our name to be added the mailing list, Pirelli has been kind enough to give us peons a glimpse of the 2009 ...

While the motorsports season is coming to a close, manufacturers and teams are already preparing for the 2009 season. Pirelli is getting a jump start by debuting their new P Zero racing slick this week at Daytona International Speedway for the Rolex 24 Hours at Daytona test session. Both prototype ...