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Mahindra gave the green light for 10 units.

The earth-friendly racecar is for "gentleman drivers."

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We interview Ken Okuyama about what's next for car design.

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The Pininfarina H2 Speed Concept imagines a future where racecars are hydrogen powered, and this one has a total output of 496 hp.

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Mahindra, a massive Indian conglomerate, has agreed to purchase Italian design house Pininfarina. The total investment will be near $185 million.

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Czech agricultural equipment manufacturer Zetor has brought Pininfarina on board to design its new modular tractor family, and has presented the rather striking results in Germany this week.

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Mahindra and Pininfarina may be set to link up, despite reports to the contrary. Sources claim an official announcement could be made in the coming days.

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Pininfarina is moving to two wheels with its latest creation, the De Rosa SK Pininfarina racing bicycle. It's made almost entirely from carbon fiber and is wind-tunnel tested to reduce drag.

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Mahindra has been denied in its attempt to build Pininfarina after several of the Italian coachbuilder's creditors refused to accept the Indian automaker's offer.

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Indian automaker Mahindra is reportedly close to finalizing a deal to buy the famous Italian design house Pininfarina. The two sides have been negotiating the deal for weeks, anonymous insiders indicated.

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The Pininfarina Sergio is a concept no more, with the production car making its debut at the 2015 Geneva Motor Show. Only six examples will be produced, all for private customers.

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Not even three months after its production announcement, Ferrari has already delivered the first Sergio, a wildly modified 458 Spider meant to honor Sergio Pininfarina, founder of the eponymous design studio that has turned out so many memorable prancing horses.

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Believe it or not, unloading a car from a transport vehicle is a delicate science. It's alarmingly easy to damage a car in the tight, elevated confines of a dedicated car hauler, but as these gentlemen at the Monterey car week found out, even getting a car off a flatbed comes with its own unique set of challenges.

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Times have been tough for European coachbuilders. Major automakers that once turned to these contract manufacturers for small production runs have since developed the capability to produce in scale. And before the coachbuilders could regroup, the recession hit, and the economy in Europe is still recovering.

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If you thought the BMW Gran Lusso Coupe concept that was shown at Villa d'Este a few months back was a preview of a new BMW 8 Series, prepare to be disappointed. According to a report from the UK's Autocar, BMW officials have "rejected suggestions" that a production model based on the concept was coming. To be fair, though, would you expect them to just acknowledge it?

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So why would BMW choose July 2 to release a retrospective on the 8 Series? Could it have something to do with the recent unveiling of the Pininfarina Gran Lusso Coupe concept, another sleek, B-pillarless V12 two-door, at this year's Villa d'Este? We have no idea, but the timing is likely coincidental.

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The first collaboration between BMW and Pininfarina is this blunt-force two-door called the BMW Pininfarini Gran Lusso Coupe revealed at the Concorso d'Eleganza Villa d'Este. Said to be the "interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina," once you get past all of the design-speak, you can focus on the full-bodied and keen-edged missile sitting on 21-inch wheels.

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BMW and Pininfarina are planning to debut a new concept at the 2013 Concorso d'Eleganza Villa d'Este. The Gran Lusso Coupé is designed to be the next logical step forward from the Zagato Coupé, and the one-off creation boasts plenty of BMW earmarks to set the car off as a true member of the German automaker's family. With a long wheel base and a stretched nose, the two door can't help but channel the long-dead BMW 8 Series, and the potent V12 under the hood only reinforces the link

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Italian design house Pininfarina predicted last May that it would face an operating loss for 2012 but still come out with a net profit. Both predictions have come true – the company is reporting an operating loss of 8.2 million euros and a net profit of 32.9 million euros ($42.5 million US).

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At just about any other auto show, Pininfarina's Sergio Roadster would've been the uncontested showstopper – but at the Geneva Motor Show, where supercar reveals stack up like cordwood and there are plenty of coachbuilt classics-to-be, the Sergio was merely stunning.

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To give you an idea of the ethos behind this concept, consider this fact: The Pininfarina Sergio comes with its own custom helmets for the driver and passenger. And yes, they match the sensuous red and black scheme so artfully applied to the car itself. Form and function, rolled into one machine.

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