Pininfarina reaches cell phone deal with Motorola

Pininfarina has signed a deal with Motorla to design cellular phones for the company over the next three years. The design house, famous for penning Ferraris and Maseratis, will put ten designers on the job of making mobiles as sleek and sexy as their automotive counterparts. The design house had been dealing with the phonemaker via a short-term agreement under which it tendered two designs per month. Interestingly, cell phones design now makes up 30-percent of Pininfarina's non-automotive business, a medium in which the company only began working in two years ago.

[Source: Reuters UK]