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16NASCAR fines crews for Gordon v. Keselowski dustup [w/videos]

The NASCAR Sprint Cup went from a motorsport to a boxing matching following the AAA Texas 500 at Texas Motor Speedway. The brawl was allegedly instigated when Brad Keselowski and Jeff Gordon made contact following a restart near the end of the race. The incident punctured one of Gordon's tires and left him fighting mad. Although, NASCAR's punishment might be as bizarre as the fisticuffs that prompted it.

11Here's the backstory on Gordon's Pepsi prank from Okulski himself

Last week, we all watched with enjoyment as Jalopnik editor Travis Okulski got epically pranked by a mustachioed Jeff Gordon. As we explained then, Gordon starred in a memorable "viral" ad for Pepsi, which saw the NASCAR champion disguise himself and take a car salesman on a wild test drive. It was all called out as bull, and Okulski was one of the most vocal critics.

33Watch Jeff Gordon get back at Jalopnik with this awesome prank

Nearly a year ago, NASCAR champion Jeff Gordon teamed up with Pepsi for a commercial. Gordon would be disguised and terrorize a used car salesman on an extreme test drive. It was staged, quite obviously, we said. Our friends at Jalopnik were a bit more vociferous in calling out the ad's more artificial points.

49Jeff Gordon's SS Performance Sedan Concept unleashes car's potential

Compared to the stock Chevrolet SS sports sedan, Jeff Gordon's version looks much meaner (in a good way). Somehow it comes off as more butch than the upgrades would suggest, almost as if it has a wide-body kit (compare the Chevrolet Jeff Gordon SS Performance Sedan Concept to the near-production car). But Chevy says that the exterior upgrades are limited to a satin-red exterior, a more aggressive custom front grille, a carbon-fiber rear spoiler and custom-finished 20-inch wheels. Of course, it's

17Jeff Gordon merch bus goes up in flames [w/video]

A bus belonging to NASCAR driver Jeff Gordon caught fire on the side of the I-85 freeway in Georgia Wednesday afternoon as it was headed to Atlanta Motor Speedway for the Avocare 500 this weekend, the West Jackson Fire Department reports. There were no injuries, and Gordon was not onboard what appears to be a team merchandising bus, authorities say.

49Watch NASCAR racer Jeff Gordon put one over on a used car dealer... sorta

Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him

34Race Recap: 2013 Daytona 500 runs 200 laps, six of them count [spoilers]

It's been a huge month, leading up to the Super Bowl of NASCAR, the Daytona 500. This is the first year of the new Car of Tomorrow, the "Gen Six" car, and all of the drivers have been trying to figure out its intricacies. The Ford Fusion and Chevrolet NASCAR SS has joined the field and its street-legal equivalent, the SS, was introduced. A huge wreck in the Nationwide Series race the day before the Daytona 500 tore a car in half, tore a hole in the fence, sent car parts flying into the crowd and

26Jeff Gordon fined $100k, docked 25 points for crashing Boyer [w/video]

NASCAR officials handed out a stack of fines and penalties following Sunday's race in Phoenix. Jeff Gordon suffered the brunt of that wrath with a $100,000 fine and the loss of 25 points in the Sprint Cup Championship for his involvement in a crash that doused Clint Bowyer's chances of taking a points lead. Gordon was also put on probation through the end of the year.

46Watch NASCAR racers Clint Bowyer and Jeff Gordon make like it's WWE in Phoenix

The NASCAR Sprint Cup always gets a little more exciting this time of year as it prepares to name its champion at the season finale at Homestead-Miami Speedway, but racers Jeff Gordon and Clint Bowyer made sure there was a little extra action at the penultimate race over the weekend in Phoenix. Looking like a mix of a demolition derby and a World Wrestling Entertainment (WWE) brawl, Gordon and Bowyer traded paint a few times during the race before members of their pits crews traded blows.

33New Ontario racetrack green-lit, hopes to woo NASCAR

You may think that NASCAR is exclusively an American sport, but it has quite a following in Canada, too. How do we know that? Well, aside from knowing a few fans who count themselves among our neighbors to the north, it seems that a project has been green-lighted to build a NASCAR-minded speedway in Fort Erie, Ontario.

141 dead, 9 injured at Pocono Raceway as storms shorten NASCAR race

Severe thunderstorms devastated fans hanging around trying to enjoy the post-race atmosphere at the Pocono Raceway in Pennsylvania over the weekend. The NASCAR Pocono 400 Sprint Cup race itself had been halted 98 laps into the 160-lap event because of rain, and track officials twice warned spectators that severe thunderstorms were on the way and to find shelter.

18Wallhaulers let you hang NASCAR door art on your wall

It's a well-known fact NASCAR fans will buy anything with their favorite driver's number on it. NASCAR nuts can buy driver-themed replica car hoods, used tires guaranteed to have been around a track somewhere, and even a Carl Edwards slow cooker. So hearing that Wallhaulers is selling replica NASCAR racecar doors shouldn't be that big of a shock.

198Five NASCAR drivers turn down invitation to meet Obama at White House

Five NASCAR drivers invited to meet President Barack Obama at the White House aren't going to show, citing "scheduling conflicts." Nobody's sure whether "scheduling conflicts" means "political views," but thanks to stereotypes associated with NASCAR, nobody's ruling that out.

9NASCAR stars Jimmie Johnson, Jeff Gordon both own Chevrolet Volts [w/video]

While we'd say most NASCAR drivers are famous for their overly aggressive, on-track fuel-conservation tactics, we wouldn't expect racing legends Jimmie Johnson and Jeff Gordon to be all that concerned with fuel economy beyond the confines of the track. Turns out, we're wrong.

31Introduction to Karting: Part 1

Introduction to Karting: Part 1 - Click above for high-res image gallery

13VIDEO: ZR1 hits GM Style stage with Jeff Gordon behind the wheel

GM reached a climax of the senses with its Corvette ZR1 introduction at the GM Style kickoff to the 2008 NAIAS. Kid Rock was singing about the Motor City while Jeff Gordon drove in the ZR-1 on stage. The General threw in some scantily clad women and flashing lights for good measure, and the crowd of 1,500 was on its feet. We were there too, with camera rolling. Hit the jump to view the ZR1's grand entrance. Don't get too disappointed that the GM execs are blocking the view of the company's $100,

12NASCAR: Jeff Gordon's car fails inspection

After Jeff Gordon won Thursday's second qualifying race in Daytona, his car failed a post-race inspection for riding too low. While NASCAR officials are not accusing Gordon or his team of cheating, it will cost him. Instead of starting Saturday's race in 4th position, Gordon will fight his way through 41 other cars if he wants to take the lead.

26Barbie lets her hair down for NASCAR

Joining the endless ranks of officially-licensed Barbie dolls (tie-ins have ranged from Harley-Davidson to the X-Files and literally everything in-between) are a pair of new plastic fantastic NASCAR fangirls-- Jeff Gordon Barbie and Dale Earnhardt Jr. Barbie.

2Checkered weekend: No. 48 looks good for Cup win

This Sunday the Chase for the 2006 Nextel Cup will cross the finish line. At the end of the day, as long as No. 48 Jimmie Johnson finishes 12th or better at Homestead-Miami Speedway, he will walk away with his long-awaited championship. According to the guys who crunch the numbers, that's even if No. 17 Matt Kenseth, who trails Johnson by 63 points, wins the race and leads the most laps.

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