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  • Mar 13th 2013 at 12:57PM
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Full Disclosure: in my younger days, I loved nothing more than tormenting passengers with my behind-the-wheel hijinks. Once, after a particularly artful handbrake turn on a two-lane at around 50 miles per hour, I left one backseat occupant crying in their own lap. This isn't necessarily something to be proud of, but it gives you a glimpse into why it is that I find this ad from Pepsi so damn disappointing. The premise is beautiful. Take NASCAR legend Jeff Gordon, give him a disguise and set him loose upon some unsuspecting used car dealer. Hilarity ensues.

Except that this Pepsi Max commercial is so obviously staged, it can't help but feel like some ham-fisted marketing fail. From the strategically placed aftermarket cupholder mounted mid-dash for the hidden camera to the fact that the supposed dealer Camaro is displayed as a 2009 model (Hint: Chevrolet didn't make any), this clip is about as organic as a Twinkie. Still, we would never turn down a chance to watch Gordon thrash on a rental-spec coupe – only problem is, he probably didn't even do the driving himself. Check it out below.

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    • 1 Second Ago
      Frank Bevalaqua
      • 2 Years Ago
      Does the Camaro really have a cup holder that sits on top of the center of the dash? Just in case you need to put a can with a hidden camera in it?
      • 2 Years Ago
      I'm a huge Jeff Gordon fan, and I love this type of video (check out "Uncle Drew / Uncle Drew 2" on YouTube), and I enjoyed this video, but yeah, there are some obvious fallacies. Notice the nav screen? Camaros didn't have them until the 2013 model year. Come on Pepsi, you can do better.
      • 2 Years Ago
      That was hilarious! But, inquiring minds want to know...can Ken Block count his latest work in this video as a Gymkhana segment?
      Bob Funn
      • 2 Years Ago
      I think all the street driving stuff was fake but the parking lot spin was real, they probably added to the salesmans reactions after. Remember 'Used Cars"? This is how Michael Talbott killed Jack Warden! death by heart attack.
      • 2 Years Ago
      Well some things are for certain here, only an idiot would believe any of this was real and Jeff Gordon can't act, but the professional actor playing the "salesman" is even worse. Don't believe me, the disclaimer, "Closed Course. Professional Driver. Do Not Attempt", is a dead giveaway. While "guerrilla advertising", a bastard child of "Candid Camera" or "Punk'd" and product placements, may be becoming more commonplace, this fake guerrilla advertisement is so poorly executed by Pepsi Max that it's shocking given the obviously large budget used. The "2009" Camaro parked next to the "2010" Spark means the set designers were clueless about cars by having two cars that never existed parked next to each other. The "special" cup holder in the Camaro and the ever changing camera angles from the hidden, fixed-angle "soda cam" don't help with creating the illusion of reality. However, I do believe Gordon did at least some of the ad's driving, because the "wedding ring" Gordon clearly wore at the beginning of the ad seemed to match the "wedding ring" seen on the hand of the driver from the POV camera, but for insurance reasons, I doubt that he would have been allowed to perform any of the riskier stunts where only exterior shots of the car are shown and the driver can't be clearly seen. Overall, faking reality only looks fake, which hurts the Pepsi Max brand name; that's a very real problem.
      • 2 Years Ago
      Cry cry cry. Fake or not. I enjoyed it.
      • 2 Years Ago
      FAKE..look at all the right turns!
      • 2 Years Ago
      Was still funny even if it was staged.
      • 2 Years Ago
      Blatant fake but I suppose it was a fun idea. And those were my thoughts too. He's a fast driver, but I doubt his abilities as a stunt driver!
      • 2 Years Ago
      Talk about liability. When the supposed salesman has the big heart attack in the middle of the bit that might cost Pepsi a few bucks. Fake.
      • 2 Years Ago
      "Close course, professional driver, do not attempt" I wonder if this is fake.
      Jonathan Wayne
      • 2 Years Ago
      God, this pathetic fake ad is making the rounds everywhere. You have to be a total halfwit to not figure out this was completely fake and staged within the first 5 seconds of him showing up at the dealership.
        • 2 Years Ago
        @Jonathan Wayne
        As car nuts go, you're right but for 99% of the public, not to turn this around on you but, you'd have to be a halfwit to think it matters. People go to idiotic movies like Scary Movie 1, 2..etc and even though they know it's not real (at least I hope) they still laugh. This is just entertainment. Nothing more.
          Jonathan Wayne
          • 2 Years Ago
          People are dumb, but not that dumb. The average person knows there are these people called lawyers and you could never take a stranger out like that and do this without getting the living crap sued out of you. Not to mention the multitude of laws that would have to be broken doing this if it were not authorized. So the ad itself is insulting. Then when they find out Jeff Gordon did not even actually drive the car, that is even more insulting.
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