Aston Martin may enter new segments with sedans and crossovers, but don't count on anything costing much less than six figures in the near future.
Aston Martin Cygnet
While slow sales and a $50,000 price tag may have been contributing factors to the Aston Martin Cygnet being cancelled last month, Aston Martin CEO Ulrich Bez is pointing the finger at Toyota for the demise of this luxurious little city car. In a discussion with Autocar, Bez is quoted as saying that the ultimate reason the Cygnet was cut is because Toyota plans on dropping the iQ (on which the Cygnet is based) in 2014 – a claim denied by the Japanese automaker.
The Aston Martin Cygnet wasn't exactly a hot seller during its two-year production run, which ended as of late last month. But despite British racing icon Sir Stirling Moss gifting one to his wife for her birthday, it seems that Britons didn't really care for it either: only 150 Cygnets were sold in Britain, Aston Martin's home country, Reuters reports.
According to a report in Dutch newspaper De Telegraaf, the Aston Martin Cygnet has gone out of production. Although its name means "little swan," it never really got away from being the ugly-yet-seemingly-necessary duckling in the English automaker's lineup. Not for lack of trying, though, with Aston Martin dressing up the Toyota (or Scion) iQ in the finest duds it had at its Gaydon factory in order to disguise the very-un-Aston-like 1.3-liter, 97-horsepower engine and baby-boot styling.
What makes an Aston Martin an Aston Martin? Well, it has to be made by Aston Martin, to start with. But just what does that brand stand for? Performance, on the one hand, and luxury on the other, because Aston Martin doesn't exactly build extreme supercars, it crafts luxury GTs with prodigious levels of performance capabilities on tap.
Call it practical, call it luxurious, or call it a thinly veiled dilution of a legendary marque. –Whatever you want to call the Aston Martin Cygnet, at the end of the day, there are apparently a sizable number of customers lining up to drop the approximate equivalent of $50,000 on the tarted-up Toyota iQ. So many, in fact, that Autocar has learned that Aston can hardly keep its supply up with the demand.
If you're anything like us, you've been waiting to unleash the full might of the Aston Martin customization program on the Toyota iQ Cygnet. What colors, both hideous and delicious, will the pint-sized Aston boast? What kind of leather will coddle the behinds of the overpaid and tasteless? Fear not, friends. All these questions and more are now easily answered with nothing more than a visit to the brand-new Aston Martin website. From there, you can easily configure your Cygnet in any fashion pos
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