Aston Martin CEO: Cygnet city car is "advanced, iconic, iconoclastic"

Aston Martin Cygnet – Click above for high-res image gallery

Aston Martin assembles some drop-dead gorgeous cars, many of which are either already automotive icons or soon will be. Svelte rides like the DBS, Rapide and Vantage are beyond classy and an absolute thrill to drive. Producing dreamy GTs is Aston's forte. Manufacturing advanced city cars that ooze with style? Not so much. Aston's ventures into the market of urban machines will start with the Toyota iQ-based Cygnet, a vehicle slated to enter full-scale production next year.

To be honest, we don't expect buyers to drool over the Cygnet as they often do over other Aston offerings, but the company's chief executive officer, Ulrich Bez, thinks otherwise. Speaking with Automobilwoche, Bez said that the Cygnet has the style and features to make it "advanced, iconic and iconoclastic." Bez talked up the company's first urban runabout, adding:
Aston Martin is honest and we don't make compromises. Whatever we do, we do it right. If we do performance, we do performance; we won't downsize our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.
In fact, Bez believes that the Cygnet has the potential to reach the iconic level of one of the dreamiest autos of all time: the DB5, a vehicle driven to fame by none other than Mr. "Bond, James Bond."


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[Source: Autocar]

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