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FOLLOWUP: GM orders YouTube to remove "tasteless" gay Camaro promo video?

Filed under: Coupes, Sports/GTs, Marketing/Advertising, Chevrolet, GM, Lifestyle



Yesterday, not long after we posted a story about a gay-centered General Motors marketing video for Chevrolet's new Camaro, the video was mysteriously pulled from YouTube. As it turns out, GM itself has copped to the disappearing act, as it reportedly ordered the popular video hosting site to yank the footage.

According to a USA Today article, GM spokesman Dave Barthmuss felt that the video – which featured a pair of so-called 'go go boys in Camaro-branded underwear washing a new 2010 model – was "not appropriate and not in good taste." The footage was filmed as part of a Transformers 2: Revenge of the Fallen gay day promotion at a Hollywood movie theater.

Despite pulling the video, GM has reportedly launched a more concerted campaign to broaden the scope of its marketing efforts as it applies to the Camaro, with more overt efforts to target gays, bisexuals and the transgendered. It is not immediately clear what (if any) effect pulling the footage will have on the rest of the automaker's p.r. efforts.

[Sources: USA Today; Mlive]

VIDEO: Chevrolet targets gay demographic with new Camaro marketing effort

Filed under: Marketing/Advertising, Chevrolet, GM


Click above to view video after the jump

Wasn't it just a couple of years ago that the American Family Association was boycotting Ford for marketing in gay-centric publications? Fast forward to today and see just how much things have changed. Last month, Chevrolet sponsored an event in Los Angeles called Gay Day at the Movies to promote the release of Transformers: Revenge of the Fallen. Michael Bay's latest opus, of course, features a bunch of General Motors vehicles, not the least of which is the 2010 Chevrolet Camaro that plays the leading role of Bumblebee.

A video was produced to promote Gay Day at the Movies featuring a pair of "Bumblebee Boys" in Camaro-branded briefs washing the Bowtie brand's pony car revival. The cheeky (pardon the pun) video is clearly targeted at the gay community and uses beefcake car washers to that effect in a not-so-subtle way.

Will Chevy or GM see a backlash from being associated with this video? Who knows, but the video isn't exactly being shown in primetime on NBC. For the moment, it lives solely on YouTube with a gajillion other vids – and one would have to actively search to find it.

Follow the jump to watch the video for yourself, and please remember to be respectful in the comments.

UPDATE: The video has been removed from YouTube by the user. We're searching to find it again on the interwebs.



[Source: USA Today via Huffington Post]

BREAKING: Chevrolet Camaro outsells Ford Mustang in June

Filed under: Car Buying, Trends, Convertibles, Coupes, Sports/GTs, Chevrolet, Ford, GM



Despite having fewer model variations on the market, pent up demand for the 2010 Chevrolet Camaro appears to have been enough to send the bad Bowtie past Ford's redone Mustang in June. Sales figures for the month are beginning to trickle in today, and General Motors says it shifted 9,320 Camaro units last month, as compared to the Blue Oval's 7,632 Mustangs.

Whether Chevrolet's victory will be sustainable over the long haul remains to be seen, but as The General has a backlog of 10,000 sold orders to fill (equating to less than a seven day supply), the streak is likely to continue for at least the next few months. Presently, GM offers just two main Camaro models, the V6 RS and the V8-powered SS, while the Ford Mustang has more bodystyles and trims than you can shake a stick at (arguably making the Camaro's achievement seemingly that much more impressive).

Sales of the third leg of 2009's pony car table, the Dodge Challenger, trail far behind, with just 1,369 units cleared last month.

As the industry heads into the dog days of summer, it looks like America's renewed pony car war is just heating up. Who will take the crown for the whole year? Sit tight, muscle fans.



Photos Copyright ©2009 Alex Nunez / Weblogs, Inc.


Photos Copyright ©2008 Drew Phillips / Weblogs, Inc.

Wink, Wink: GM officials reportedly coyly confirms Camaro Z28... but it isn't coming soon

Filed under: Coupes, Sports/GTs, Chevrolet, GM, Rumormill



According to the well-connected boys over at Camaro5, General Motors will indeed produce a Chevrolet Camaro Z28 after all... and they've even scored some details on the hi-po offering.

According to Camaro5 user Hiney1 who attended a special question and answer session at the Carlisle Nationals this weekend (seen above), a Z28 will arrive after the Camaro Convertible, itself expected in the spring of 2011.

The Z28 will reportedly make use of some sort of high-output LS-based engine (C'mon, guys! You're killing us!), and it will incorporate a hood similar to that of the Bumblebee edition, along with a unique grille, the usual spate of graphics and emblems, and perhaps even a tweaked rear-end. Thanks for the tip, Jay!

[Source: Camaro5]

REPORT: GM says Camaro supply outstripped by demand, cars selling for over sticker

Filed under: Car Buying, Coupes, Chevrolet, GM


2010 Chevy Camaro - Click above for a high-res image gallery

You want a 2010 Chevrolet Camaro? You'd better come strong with more money than the MSRP requires, and you'd better be willing to wait. Bloomberg is reporting that General Motors can't build the reborn bow tie pony car fast enough to quench public demand. That's excellent news for a company that needs a reason to smile, and it could be even better for dealers donning the bow tie. After all, car sales are still firmly in the tank, and GM has seen more than its fair share of shrunken demand.

Dealers have already booked about 25,000 orders for the Camaro, yet only half have been delivered to date. Analysts reportedly told Bloomberg that dealers are getting $500 over sticker on average, too, and at least one dealer is guessing that he won't have a Camaro to sell in stock for at least a year. Bartow Chevrolet in Florida sold its first two Camaros at MSRP, and he's already booked 18 orders.

There is no question that the Camaro has grabbed the attention of the car-buying public, and the debut of Transformers 2 will likely give the pony car another marketing shot in the arm. GM sold 5,463 copies of the Camaro in May, and we're guessing that number will grow as production ramps up.



[Source: Bloomberg]

VIDEO: Commencing countdown, engine on for LS9-powered Hennessey HPE700

Filed under: Aftermarket, Tuners, Coupes, Videos, Chevrolet


Click above to view the video after the jump

Normally the twisting of an ignition key doesn't constitute news here at Autoblog, but this is one of the few exceptions. Back in January, Hennessey Performance announced the HPE700, a concoction born from the combination of an LS9 supercharged V8 from a ZR1 and a 2010 Camaro. The Texas-based company only recently shoe-horned the engine into the engine bay. A video camera was on when it was finally time to start the newly created monster, and the sound is nothing short of amazing. The result of open headers plus what appears to be a fairly aggressive cam makes for a sound that has the hairs on the backs of our necks standing on end. Have a listen for yourself by watching the video after the jump. Thanks for the tip, Brian!



[Source: YouTube]

A Different Kind of Clutch: Kim White makes handbags from old car interior fabrics

Filed under: Time Warp, Lifestyle


Kim White Special Edition Handbag - Click above for high-res image gallery

The annals of automotive history are full of great interior fabrics, especially from American automakers during the 1970s and early '80s. While our tastes in seating surfaces may have changed over the years, those colorful prints and durable fabrics still have lots of life left in them – at least according to Kim White, who offers a full line of handbags sewn up from vintage automotive fabrics starting from $95.

According to White, these handbags "have a widespread appeal, from trendy teens to stylish grandmothers and every woman in between," and they certainly good to our eyes, especially the killer Camaro Special Edition ($225 incl. tax and shipping to Continental U.S.). Concerned that a slew of bums have quite literally ridden around on your brand new handbag for the last few decades? Fret not. Says the company's website:
Kim White uses dead stock never-used textiles intended for use in American automobiles: cars, trucks and vans. She fortuitously unearthed an entire warehouse of automotive fabric, which may be the last existing stock anywhere in the US, and she is the sole owner of these amazing textiles.
There you have it. Not only are these handbags assembled right here in the US of A using all-new textiles, Kim White Handbags is apparently the only place in the world where you'll find them. Check out our gallery below for samples.



[Source: Kim White Handbags via vLane]

We Are All Bumblebee: Beijing Transformers fans gather to celebrate Revenge of the Fallen

Filed under: China, Etc., Marketing/Advertising, Chevrolet, Toys, Lifestyle


Beijing Bumblebee gathering - click above for high-res image gallery

Less than one week before Transformers 2: Rise of the Fallen goes into wide release in China, fans of the morphing vehicle-turned-robot movie franchise took to the streets of Beijing in full Bumblebee regalia.

What looks to be a well-organized event was put on by website Autohome.com.cn, and it appears that they even managed to get General Motors' Chevrolet division in on the act, with a new Bumblebee-spec Camaro to lead the procession of like-painted fan cars.

We're not sure we'd go with the yellow-and-black stripes treatment on our own rides, but we remain impressed with both the dedication and the sheer variety of cars that have been given the 'Full Bumblebee,' including a couple of new Cruze sedans and a passel of Aveos, a Ford Focus, a Suzuki Swift and an SX4, a Citroen C4 – even a Mark II Volkswagen Golf. Check out the high-res photo gallery after the jump, and be sure to click on the link below for even more shots of the event. Thanks for the tip, Joe!



[Source: Autohome.com.cn via Google Translate]

Spy Shots: Chevy Camaro Convertible caught outside Oshawa plant

Filed under: Spy Photos, Convertibles, Chevrolet


Chevy Camaro Convertible spy shots - Click above for high-res image gallery

Last we reported back in March, plans to produce a drop-top version of the Chevy Camaro were still in effect. While the Camaro Convertible may be delayed until early 2011 and arrive as a 2012 model (GM just confirmed it will arrive as a 2011 model), the on again/off again project appears to be firmly in the on position now... and we have proof. Autoblog reader Brad M recently caught the Camaro Convertible getting a tan outside of the Oshawa, Ontario plant that assembls the fixed-roof Camaro. The red convertible was sporting front and rear fascias from the Camaro SS and, with its top retracted, sported a very clean rear deck with only the center stop lamp and satellite radio antenna sticking up. With the chance of a Dodge Challenger Convertible hovering around 0%, we're pleased to see Chevy still intends to take on the Ford Mustang Convertible in the topless wars. Now, back to waiting...


It Fits! Hennessey successfully shoves ZR1 LS9 into Camaro

Filed under: Aftermarket, Coupes, Supercars, Chevrolet


Hennessey Performance HPE700 – Click above for high-res image gallery

Hennessey Performance has successfully completed the most crucial step in developing its ZR1-powered HPE700: Getting the Corvette ZR1's LS9 motor to fit in the engine bay of the new Camaro. John Hennessey just sent over these images that show the before and after, and from the look of things, the supercharged 6.2-liter V8 fits nicely.

The engine cover that's visible through a polycarbonate window on the Corvette ZR1 lines up nicely against the Camaro's firewall and it appears there's still some room left in front of the engine. While the LS9 normally produces 638 hp in the ZR1, as its name suggests, the Hennessey HPE700 will be shooting for over 700 horsepower. Only 24 examples will be produced and Hennessey has already sold 11. If you're interested, check out the official specs and features on the Hennessey Performance website.



[Source: Hennessey Performance]

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