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You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.

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Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and McConaughey's expense.

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We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles.

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Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on Septe

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Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.

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We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.

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It used to be that if you wanted a luxury SUV, you had to go big. Just look at the first high-riders released by some of the major luxury automakers - Audi Q7, Cadillac Escalade, Lexus LX - and you'll see what we mean. But since 2009 the small premium crossover segment has grown a whopping 200 percent, so it's no surprise that each has followed up with smaller luxury crossovers. And this is the latest.

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Long may you run, Neil. That's our take on reports of Rock n' Roll Hall of Famer Neil Young cruising around the country in his 1959 Lincoln Continental that's been converted to run on cellulosic ethanol, or biofuel made from wood, grass and non-edible parts of plants.

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For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.

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Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.

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Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promot

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Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.

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Once upon a not so long ago, I owned a 1971 Lincoln Continental Mark III. If the cruiser from the B52's infamous "Love Shack" really was as big as a whale, the Conti was the ocean in which that mighty Chrysler swam. I held the title for roughly 13 years, and in that time, I got the car sideways exactly once.

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Lincoln has released the first 30-second ad spot for the 2013 MKS, with its seventeen intial seconds spent covering the era of Lincoln glory from 1922 to 1976. The ad almost feels like an apology for the MKS, as if the ad team really wanted to sell the 2013 MKZ but was assigned the penalty-box MKS and had their protestations silenced with, "Just make something!"

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Lincoln dropped plenty of jaws with the company's MKZ Concept at the 2012 Detroit Auto Show, but the vehicle may have been a bit hotter than the company intended. Something seems to have gone awry with the showcar's electronics as it sat on the show floor. At some point, thin puffs of smoke began wafting from the driver's side door panel. No actual flames were spotted or damage reported, but something tells us someone is going to have some explaining to do in Dearborn (the screencap above appear

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The funeral of North Korean dictator Kim Jong-il triggered a suitably elaborate procession in Pyongyang. Immense crowds in the tens of thousands braved freezing temperatures to bid the leader farewell as a parade of classic Mercedes-Benz and Lincoln limousines rolled through the city's snow-covered streets. According to news reports, citizens were enlisted to help clear the 40-mile parade route of deep snow ahead of the carefully choreographed procession. Only a few military vehicles were on han

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For a while there, it looked like Ford forgot about Lincoln, and dismal sales numbers reflected the marque's lack of attention. But just when it was beginning to look like Lincoln was on its last leg, Ford's luxury arm unveiled the refreshed MKS and MKT at the Los Angeles Auto Show. Those models may not go far enough to usher Lincoln back to relevance, but chief Lincoln designer Max Wolff mentioned at the show that the real changes begin with the 2013 MKZ, which was teased during a video prior t

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