• Jul 23, 2014
How times have changed. Even five years ago, who would have thought the mighty V8 would be just another engine choice for buyers of the 2015 Ford F-150?

Ford is projecting about 28 percent of the next-generation trucks will have the 5.0-liter V8. That's nothing to sneeze at, but consider this: Ford figures its two EcoBoost truck engines – the new 2.7-liter V6 and the existing 3.5-liter V6 – will also each account for about 28 percent of the F-150's sales (56 percent total). That leaves only 15 percent of the pie for the 3.5-liter (non-EcoBoost) V6. The new F-150 goes on sale late this year.

Ford figures its two EcoBoost truck engines will each account for about 28 percent of the F-150's sales.

"In the truck business, it's historically been about the most horsepower, the most towing power and the most torque," Ford trucks marketing manager Doug Scott said.

Obviously those still matter, but Ford has significantly diversified the F-150's engine lineup in a bid to attract new customers and hedge against spikes in fuel prices. The move away from V8s began in earnest in the 2011 F-150, which received the 3.5-liter V6 EcoBoost with 365 hp and 420-lb-ft of torque to complement the traditional V8 model.

Adding the turbocharged EcoBoost three years ago was fraught with risks, as truck buyers are among the most loyal and resistant to change in the market. But it's paid off for Ford, and the EcoBoost model now makes up about 45 percent of the current F-150's sales.

With that in mind, Ford is adding another EcoBoost V6, the 2.7-liter engine, which will push out 325 hp and 375 lb-ft of torque, numbers that sound more akin to a traditional V8. With this engine, the truck can tow up to 8,500 pounds and will have a payload of 2,250 pounds. Ford envisions this model will be attractive to buyers who don't haul regularly, but still require some of the practical capabilities of a pickup.

"This is an engine that's really designed for that core customer," Scott said.

Ford's expansion of the F-150's lineup comes amid renewed competition from its traditional Detroit truck rivals. This year, Ram added an EcoDiesel model with 240 hp and 420 lb-ft, while General Motors will round out its 2015 truck portfolio with the Chevy Colorado and GMC Canyon, which are slightly smaller than their fullsize, Silverado and Sierra brethren. The moves come as federal fuel economy rules are set to tighten, and consumers continue to be wary of gas-guzzling vehicles.

Ford's new engine lineup will be enhanced by the use of aluminum for the F-150's body, which will reduce weight and improve fuel economy. Depending on the engine and cab size, the F-150 will be anywhere from 625 pounds to more than 732 pounds lighter, compared with 2014 models.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 30 Comments
      jphyundai
      • 5 Months Ago
      Great truck, good job Ford. I hope that every one has push button ignition.
      Avinash Machado
      • 4 Months Ago
      Quite impressive.
      The Wasp
      • 5 Months Ago
      Are they really switching the base engine from 3.7L to 3.5L or is that just a typo?
        The Wasp
        • 5 Months Ago
        @The Wasp
        I guess they are...just read the press release. Interesting decision -- I was wondering why the base and EcoBoost engines were different displacement all along.
          TrueDat
          • 4 Months Ago
          @The Wasp
          word around town is they are phasing out the 3.7... 2.3 EB will replace it entirely within the next 3 years.
        Autoholics Anonymous
        • 4 Months Ago
        @The Wasp
        From an engineering point of view I can see why they made that move for a few reasons with performance, economies of scale, fuel economy and marketing. As the base engine that would have to push around less mass and that would afford the truck more breathing room to work with a little less power without sacrificing capability. In fact it may be an even more capable compared to the outgoing 2014 model 3.7L combo considering the major diet the 2015 had. Considering the weight of a base work truck configuration as a single cab with a 6.5ft bed the 2014MY weighs about 4685 lbs[2.3425 tons] and a 2015MY about 4050 lbs[2.025 tons] (estimated assuming a loss of 635lbs) with [Power and Torque] of [302:278](2014MY) and [283:255](2015MY). Doing a little math [Power:Torque/Tonnage] would come out to (2014MY with 3.7) = 129HP:119lb-ft per ton and (2015MY with 3.5) = 140HP:126lb-ft per ton. On the manufacturing front the economies of scale will be at play because Ford places the 3.5L in many more vehicles than they place the 3.7L in and I speculate that the 3.7L will eventually be phased out across the board in favor of the 2.3L EB I4 and 2.7L EB V6. That way Ford can make a better profit on every F150 they sell this way and bring back some of their lost margin the move to the aluminum intensive skin. Also moving to the downsized engine could further improve the fuel economy of the truck which would score better with the EPA, the CAFE regulations, and make it more marketable to groups such as the truck fleet managers that will be considering the cost of fuel as a part of routine operation. I hope this explanation fulfilled any curiosity.
      george
      • 4 Months Ago
      Nice job Ford. The Diesel costing so much money, is pathetically embarrassed. The GM V8 with twice the displacement is no better.
        Carpinions
        • 4 Months Ago
        @george
        That's a bad argument especially when the 2.7 has 2 turbos strapped to it. It may lack displacement but adding turbos plural is basically just another way of adding it to make up the difference. By your measure all kinds of engines are "no better". What matters in these trucks is MPG, and GM pound for pound is doing quite well on that score at the moment.
      PM
      • 5 Months Ago
      V6's are already outselling the V8's in the current gen, so not sure why this is being spun into yet another "headline"
        jtav2002
        • 4 Months Ago
        @PM
        I was thinking the same thing. Outside of a couple models that had the 6.2 standard I don't think the take right was very high despite Ford making it available all the way down to the XLT trim. And at one point I thought the Ecoboost take rate was already close to half for awhile. Really not surprising at all.
      That Guy
      • 5 Months Ago
      Better hope the marketing works better than the engines. The 3.5 has shown that a smaller high-strung engine will drink fuel just as much as a proper V8......all while being more expensive to repair, purchase, and maintain. Good time to be in the repair business though
        TrueDat
        • 4 Months Ago
        @That Guy
        kinda. 3.5 F150 owners average 18 consistently. 5.0 owners do about the same with much less torque.
          Robert
          • 4 Months Ago
          @TrueDat
          but with increased long term reliability. Ford still doesn't have an authorized method for cleaning the carbon buildup off the EBs
      Darnell Morgan
      • 5 Months Ago
      The idea of "outpacing" is somewhat misleading. Ford puts the V8 in position to fail. They de- tune the coyote in the f150 so that it sits lower than it's Eco brethren. Also the Boss. 6.2 has been removed as an option. Majority of the Eco engine buyers are not buying the v6 because it's a V6, they are buying it because they want the output and it's the only avail engine.
        TrueDat
        • 4 Months Ago
        @Darnell Morgan
        its not that its detuned.. just has different timing and compression in order to offer better low-end torque.
        Dean Hammond
        • 5 Months Ago
        @Darnell Morgan
        5.0 wasnt de-tuned, its camshafts and sevearl other areas were adjusted for Truck applications, ie TOTRQUE not HP, and please nothe the torque in the F-150 3.5 eco compared with the SHO, Explorer Sport, Flex etc.....Truck applications are tuned differently, also helps the trans is more robust than in the FWD variants....
        jtav2002
        • 4 Months Ago
        @Darnell Morgan
        The Ecoboost already outsold the 6.2 by a long shot. Sure, it wasn't available throughout the lineup as long as the Ecoboost, but the last couple years you could opt for the 6.2 it pretty much everything above the STX. They still didn't sell many. So it's not that they want the output and have to settle for the EB, it seems most people wanted the output and were choosing the EB. Plus it's a no brainer, more efficient, all but the same torque and towing figures, and around a $1000 option instead of the $4000 they charged for the 6.2. I liked the 6.2 but there really was no reason to choose it unless you just "wanted" to a V8.
        That Guy
        • 5 Months Ago
        @Darnell Morgan
        Nailed it. Purposeful sabotage is what Ford does best. It's laughable that the old, POS, boat anchor 5.4 can out-tow the much more powerful 5.0. Proof Ford pulls capability ratings out of thin air
      The Other Bob
      • 5 Months Ago
      If buying in 2015, I would probably cross shop the new Colorado 4 cyl. and diesel with the 2.7 L w/ stop-start in the f-150. Man times have changed for me too.
      Paul
      • 4 Months Ago
      That 2.7 liter turbo is going to be working Over Time Most of the TIme. Just like the current Eco boost engines, once you put demand on them their efficiency drops way off.
        TrueDat
        • 4 Months Ago
        @Paul
        do you have any experience with an ecoboost? own one? the point is not to be the most efficient motor under a load. the point is you always have a choice: efficiency on demand or power on demand. one or the other, but never both simultaneously.
      charles
      • 5 Months Ago
      Ford has done more for Ram sales than the Hemi ever could.
      Kookie Monster
      • 4 Months Ago
      All we need now is for them to give the US the Ford Ranger again, and all will be forgiven.
      carguy1701
      • 4 Months Ago
      I'd still go for the V8, had I need of a truck. Not sure I want to have to put premium in a truck with a 26 gallon tank.
    • Load More Comments