While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.

It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.

Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

That's a suitably Maserati pace at which to build such high-end cars, and is prompting FCA to invest a good $74 billion to reinvigorate Maserati, Alfa Romeo and Jeep into global brands and turn its parent company from the 11th and 13th largest automakers separately in 2012 to one major industrial powerhouse.


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  • 21 Comments
      Matt Mossberg
      • 6 Months Ago
      I'm really happy they have found success and I hope they continue to do well with the ghibli and that beautiful new coupe that was shown at one of the auto shows this year. Mercedes, audi and I'm pretty sure even bmw has taken notice and will do some great work on the next E class, a6 and 5/6 series. I've never been the one to look at buying a car just because there's not a lot of them out there, but damn, if I was in the market and has the $$ for a midsize luxury car, the ghibli would be on the top of my list and one of those reasons would be it stands out from the countless silver and black e classes, and endless 5 series I see on a weekly basis. (Forgot to mention lexus as well) I know the ghibli hits the top end of the midsize luxury cars but still. With billions coming in, I will optimistically hope Maserati can become a major player in the business. Of course there is that line of pricing down too low and hurting brand image but I believe the ghibli got it on the money for the brand and for enthusiasts.
      Steve
      • 6 Months Ago
      MaseHottie
      Andrew TheBoss
      • 6 Months Ago
      Grande Maserati!
      charles
      • 6 Months Ago
      Maserati are on a role and making some awesome cars.I have a Grand Sport and love it.I now await the SUV also from Maserati.Keep up the good work,but the back of the Gibli needs to look better,and please keep down the recalls.BMW,Audi,M-Benz and Jag. must be feeling the heat.I hope.
        Bernard
        • 6 Months Ago
        @charles
        "keep down the recalls" So instead of recalling problem vehicles you want them to pretend that nothing is wrong and let customers continue driving in blissful ticking time bomb ignorance?
      KaiserWilhelm
      • 6 Months Ago
      Drove past one of these on my commute the other day. Looks great!
      Street King
      • 6 Months Ago
      In 10 years they will be a serious threat to Mercedes as long as they continue coming out with new product.
      INCREDIBLE BOB
      • 6 Months Ago
      I am glad to see Maserati doing so well, after flirting on and off with disappearing. Just to quibble with the article -- Maserati, over the years, made mainly Grand Touring cars, not sports cars. The younger generation is forgetting the difference. No current Maserati is a sports car.
      QVC
      • 6 Months Ago
      Bought a 2009 QP S and still has it. The gorgeous Pinifarina lines are timeless. I opted for the regular automatic shifter. Lost quite a bit of The original intent of the feel of the car with clutch shifting but has made the car much more reliable and easier to drive in the real world. Pieces and trim has held up well and I love taking care of it giving it the best maintenance I can afford. Barely 22k miles after all these years and it gives me chills every time I fire it up. I love the understated look of the car and the front-mid engine layout made the car drive much smaller. I sure hope I get to keep this thing for a long time.
      muspod
      • 6 Months Ago
      Drove past one yesterday. Looked good. Wish I could of taken a longer look at it. Kinda tough when is parked on the side of the freeway. Don't forget who's behind these. F Fix I It A Again T Tony Looks like some things don't change.
      Stinkyboy
      • 6 Months Ago
      the Ghibli is quite expensive
        Losferatu
        • 6 Months Ago
        @Stinkyboy
        It compares favorably with its expensive competition though
        11fiveoh
        • 6 Months Ago
        @Stinkyboy
        Not by italian standards
          Losferatu
          • 6 Months Ago
          @11fiveoh
          Not by US market Italian standards
        reattadudes
        • 6 Months Ago
        @Stinkyboy
        really? the price starts at $66,900. what does that buy in the way of a Mercedes-Benz E-class? and you are aware (of course you are!) that when you order a Maserati, you can order EXACTLY what you want. want a dark brown dash in a beige interior car? its yours for the asking. would you prefer a beige dash and black carpeting? just check the box. try that with ANY other car in this price class!
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