Nissan is in the midst of overhauling its design language. We got our first glimpse at the direction its style was going a year ago with the Resonance crossover concept, which was followed in Shanghai by the connected-car Friend-Me hatchback concept. And now, after dropping a few hints, Nissan has revealed the third in this developing series.

Unveiled at today's Detroit Auto Show, the new Sport Sedan Concept applies many of the same design elements we've seen on Nissan's previous show cars to a more conventional four-door shape. But far from a design exercise, the decidedly uncreatively named Sport Sedan Concept previews "a future production sports sedan," which has every indication of being the next Maxima.

Its dimensions reveal the concept to be bigger than the current Maxima in every direction but height, with that visual impression further entrenched by a floating roof design that combines with a high waistline to give a coupe-like profile. There are also sharp creases in the bodywork that visually break up the space between the rear set of 21-inch alloys and the tapered greenhouse. The shape is further punctuated by the V-shaped grille and distinctly Nissan boomerang-shaped lights that lend a face to this distinctly Japanese design that was penned in California and honed back in Japan. The sharp and simple cabin is characterized by a high-contrast palette with quilted leather and metallic trim.

It all looks rather sporty, though some enthusiasts may be disappointed to learn that while Nissan's trusty 3.5-liter V6 has been retuned to deliver over 300 horsepower, that power is still delivered to the front wheels through a continuously variable transmission, just like the current Maxima. Color us unsurprised – the Maxima is America's best-selling non-luxury V6 sedan at retail, it has fat profit margins, and much of its development costs can be shared with the Altima. In other words, nobody should be shocked that Nissan isn't putting its next Maxima through a radical rethink.

Whether the front-drive/CVT bit is enough to color your overall impression of the Sport Sedan Concept is a matter of personal taste. While you're busy making up your mind, we invite you to scope out the images in the gallery above and the details in the pair of press releases below.
Show full PR text
NISSAN SPORT SEDAN CONCEPT MAKES WORLD DEBUT AT 2014 NORTH AMERICAN INTERNATIONAL AUTO SHOW

- Nissan provides an advanced look at a future production sports sedan
- Offers bold and exciting sports car proportions with energetic styling, driver-oriented interior
- Embodies next-generation Nissan design signatures, including V-Motion front aspect, distinctive "floating" roof and boomerang-shaped lamps

Design has long been a differentiator between Nissan and its competitors – along with performance, innovation and technology. Now, as the company celebrates its 80th anniversary, it is doing so with the world debut of the Nissan Sport Sedan Concept at the 2014 North American International Auto Show in Detroit.

The Sport Sedan Concept, a design study with a particular emphasis on next-generation design and sporty style, was created to embody the essence of a true sports sedan – that rare execution of 4-door sedan with the aura of a real sports car. It previews a future production vehicle intended for owners with a passion for cutting-edge design and driving dynamics.

"The Sport Sedan Concept shows a new, highly emotional and energetic design direction that takes Nissan's legendary approach of applying sports car principles to a sedan to the next level," said Nissan Vice President and Chief Creative Officer Shiro Nakamura. "The Sport Sedan Concept captures that essence with bold and exciting sports car design and proportions."

Next-Generation Nissan Design Language
The Sport Sedan Concept joins a trio of advanced concepts that share signature design aspects that will be adapted to all future Nissans. Along with the Nissan Resonance and Friend-ME concepts that were introduced in 2013, the Sport Sedan Concept shares the new V-Motion front aspect, "floating" roof and boomerang-shaped headlights and taillights.

As demonstrated by the three diverse concepts, these distinctive design cues will be incorporated into a range of body types from sedans to crossovers.

"Our new design direction mirrors the strength, power and capabilities of the engineering and innovation that serves as the foundation of every Nissan vehicle," said Nakamura. "Nissan is a brand for people seeking bold and passionate experiences, and who are willing to make choices outside of traditional boundaries. That's why Nissan is committed to breaking new ground in automotive design, as expressed in the stunning new Sport Sedan Concept."

The exterior of the Sport Sedan Concept is marked by low, wide proportions, with a lowered hoodline and reduced ground clearance compared to traditional sedans – elements that would be right at home in a sports car.

The "V-Motion" movement of the front end flows from the dramatic chromed grille up through the hood. The front of the Sport Sedan Concept also incorporates the large LED boomerang headlights, a deeply scooped front fascia and wide, sloped windshield.

The profile of the vehicle is equally powerful, with its dynamic bodyside lines adding a strong sculptural feel and connecting the wheels and tires – which are pushed out to the four corners.

There is a projection of motion, even when the vehicle is standing still. The Sport Sedan Concept rides on custom 21-inch aluminum-alloy wheels mounted with low-profile 275/30R21 tires.

The distinctive silhouette blends smoothly into the rear design, which is capped by the high deck, large chrome trunk accent and wide, deeply scooped rear fascia. As in the front, the boomerang rear combination lights accentuate the centered feeling and push outward to edges.

The unique "floating" roof adds a sense of openness and lightness in contrast to traditional sedans' heavy cabin appearance.

"The innovative roofline, which is also prevalent on Resonance and Friend-ME, makes it seem as if there are no pillars at all, enhancing the sense of athleticism and sportiness," said Nakamura. "The roofline also contributes to the Sport Sedan Concept's class-leading stance, which balances the look of the substantial lower body and a streamlined cabin."

The final exterior touch is the unique "Strad Amber" paint that was inspired by the craftsmanship and rich finish of noted classic violins – instruments capable of producing vibrant intensity at times and at other times a soft stillness. The elaborate candy color paint finish is achieved through application of an orange-amber topcoat over a base of gold paint, creating a distinctive depth and bespoke richness.

The Sport Sedan Concept's interior also offers cues to future production designs. Premium materials are found throughout, with the use of diamond-shaped graphics on the quilted seats, stitching and panels enhancing the sense of dynamic motion. Rather than traditional flat surfacing, the diamond treatment adds three-dimensionality. The edgy and geometric look was inspired by modern furniture, apparel and accessories. The interior also features high-contrast colors and facet metallic accents. All these aspects finely express Nissan's individual authenticity and modernity.

The front-wheel drive Sport Sedan Concept is powered by a 300-plus horsepower 3.5-liter V6 engine backed by a sport-tuned Xtronic CVT® and features an innovative suspension layout with performance dampers.

The Nissan Sport Sedan Concept was created by Nissan Design America in San Diego, California and developed at the Nissan Global Design Center in Atsugi, Japan.

KEY DIMENSIONS
Length
191.7 in. (4,870 mm)
Width
75.3 in. (1,912 mm)
Height
54.3 in. (1,378 mm)
Wheelbase
111.2 in. (2,825 mm)
Front overhang
39.1 in. (992 mm)
Rear overhang
41.5 in (1,053 mm)

# # #

SPORT SEDAN CONCEPT DEBUTS FUTURE LOOK OF NISSAN SEDANS

– Third in a Series of Nissan Concepts
– Resonance, Friend-ME and Sport Sedan Concept
– Defines the Next Generation in Coupes, Sedans and Crossovers

First there was the Nissan Resonance, with its boldly futuristic aerodynamic styling signalling the direction of upcoming Nissan mid-size crossovers. It made its world debut at the 2013 North American International Auto Show.

Then came the Nissan Friend-ME, showcased at Auto Shanghai 2013, with its category-busting energetic and provocative modern design.

And now, making its world debut at the 2014 North American International Auto Show in Detroit comes the Nissan Sport Sedan Concept – applying real sports car performance standards and new design philosophies to a 4-door sedan.

Together the three concept models form the roadmap to the next generation of Nissan exterior and interior design evolution – and the global design-led renaissance of the Nissan brand.

"Nissan's design language is our brand promise – Innovation and Excitement for Everyone – rendered in metal," said Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura. "We are continually pushing the envelope, as the Sport Sedan Concept shows. It is a car that is more emotional, more exciting and that provides a strong hint of the design direction we are taking."

Though targeted for specific markets and customers, Resonance, Friend-ME and now the Sport Sedan Concept share distinctive and memorable design signatures.

The strong front end is marked by Nissan's "V-Motion" movement, which flows from the front grille through the hood to create an impressive cadence and emotional attitude. The unique boomerang-shaped lighting signature also accentuates the rear designs of each vehicle.

The innovative "floating" roof, also featured prominently on Resonance, Friend-ME and the new Sport Sedan Concept, gives an impressive sense of lightness and sophistication. The thin, sculpted pillars make the cabins of each concept appear less heavy and help open the greenhouse for an airy, inviting interior environment.

Resonance, Friend-ME and Sport Sedan Concept also share an edgy muscularity, derived from their low, wide stances with tires placed far out to the corners. The designs also utilize short front and rear overhangs, reduced ground clearances and small gaps between wheels and fenders. The resulting look imparts a sporty and athletic strength, rather than brute and aggressive force.

Inside, the trio of advanced concepts provide private-yet-connected spaces for drivers and passengers. The high tech, streamlined feel of each interior derives from a combination of magnetic detailing and use of high-contrast interior colors and materials.

"These distinctive design aspects will be applied to all future Nissan models," Nakamura concludes. "Nissan design will possess consistency and diversity which covers all body types, from sedan to crossovers."


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 102 Comments
      throwback
      • 11 Months Ago
      Not bad, but I am not feeling that V shaped grille.
      Rochester
      • 11 Months Ago
      I've owned two brand new Maximas since 1999, and they lost me ever since 2007, when then dropped the 6MT in favor of this horrible CVT. While admittedly the best implementation of a CVT I've ever driven, that's still not saying much. FWD + CVT = Fail... no matter how much HP they squeeze out of that dated VQ engine.
      Sozo
      • 11 Months Ago
      Normally I like those hard crisp lines in designs but I think they went a bit overboard on this one. From the side the car looks nice, I even like the color, but when you take a closer look you see everything that's wrong with it. The front end is horrible and those headlights aren't helping one bit. I think if they'd just soften those lines a bit and fix the front end they'd have a really nice car.
      Turbo_S60
      • 11 Months Ago
      Looks good but being fwd with a cvt means I wont even look at it.
      thedriveatfive
      • 11 Months Ago
      I recently rented a maxima on a trip to vegas and the CVT does in fact kill the feel of acceleration and responsiveness. Ended up getting about 22mpg on highway but so what I had a 2004 maxima in the past that did 20mpg and felt much better with reg auto.
      Sasha
      • 11 Months Ago
      Looks godawful from the direct front shot, but it's dynamite from every other angle. Too bad about the drivetrain, however...
        Ajr Ajr
        • 11 Months Ago
        @Sasha
        ya that ugly v-nose. Nissan has a history with bad front end designs.
      plarson79
      • 11 Months Ago
      Nissan always creates interesting concepts, but the transition to a production vehicle never works.
      wayne
      • 11 Months Ago
      front-drive/CVT .oh well i guess they need to supply these cars to the masses
      KAG
      • 11 Months Ago
      Build us a new 240SX
      mazen
      • 11 Months Ago
      Is this that hard to design a clean looking sports sedan? Seriously Nissan, WTF is this mess?
      Afty
      • 11 Months Ago
      I like the look, but the power train is a huge let down. I was hoping for something like the TL -- FWD but with optional AWD and a traditional automatic.
      pheasant601
      • 11 Months Ago
      At first I thought Sentra or CRZ competitor, but the article says the size is much larger than that so the proportions must make this thing look smaller - almost in the way the Optima looks smaller/sportier that it is. Anyway, well... if it's an Altima/Maxima concept then I'm all for it. This thing seems to have all the right pieces of a great design.
    • Load More Comments