General Motors has toyed with a variety of ways to sell Opel products outside of continental Europe, sending them to the UK as Vauxhall products, to Australia with Holden badges, and even back to North America as Saturn models. But these days, Opel has been cozying up to Buick. That's how models like the Insignia (rebadged as Regal) and Mokka (sold here as Encore) make their way to American showrooms, but it doesn't look like GM is about to stop there.

Recent filings with the United States Patent and Trademark Office unearthed by Motor Trend reveal that GM has applied to register the nameplates Cascada and Calibra here in America. Intriguingly, it has filed the trademarks through the Opel division itself, and not through Buick or one of its other North American brands, but it's more likely that the General is trying to cover its tracks rather than contemplating relaunching the Opel brand in the US.

The Cascada name is currently in service on a four-seat cabriolet which Opel sells in Europe and Vauxhall does in Britain, and which Buick has long been rumored to possibly sell in North America. But the Calibra name hasn't been used in over a decade. It previously referred to a coupe based on the Opel Vectra, and was also sold by Holden in Australia and Chevrolet in South America. Just what (if anything) GM plans to do in America with a nameplate that isn't even in use overseas remains to be seen, but the prospect of a Buick coupe (whether based on the Cascada or otherwise) doesn't seem out of the realm of possibility. Of course, GM could simply be protecting its intellectual property with no intention of actually selling any two-door Buicks in North America, but we'll just have to wait and see which way the wind blows.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 24 Comments
      • 11 Months Ago
      [blocked]
      Felipe Politano
      • 11 Months Ago
      I say they are bringing the compact Astra Coupe as the Buick Calibra, a sporty 3-door hatchback to slot below (or beside) the Verano. Maybe with the 200hp 1.6 turbo as the base engine and the 2.0 turbo as a GS variant. That would be great for Buick's sporting pretentions, let's see what they can do with the waterfall grille to make it match the swoopy coupe lines (I think that just finishing itin glossy black or matte gray would be pretty fine).
      FuelToTheFire
      • 11 Months Ago
      Opel should not be sold in the US. Rather, it should be closed everywhere, including Europe. Chevrolet should replace Opel in Europe. ANY educated person who uses logic rather than impulsiveness and emotions would know that it makes more sense to close Opel and make Chevy the sole European brand. Let's face i: Opel is a money loser. A HUGE part of GM's costs is Opel. By shedding Opel, GM would also shed its costs. Opel is a big money loser because its products are thoroughly substandard. The new Malibu is a BETTER car than the Insignia, because while they share platforms, the Malibu was developed right here in the States, while the Insignia has Opel's lackluster development. It should also be noted that Chevrolet started going downhill when they started using Opel platforms. The J body Cavalier and the W body Impala were both good cars, and still would be good cars today if GM had bothered to update them. This would shift R&D to the much-more innovative US, and Chevrolet can finally start developing its own platforms. Many argue that "Opel IS GM in Europe, if you take it away then you take away their only brand". False.If you would actually bother to look at facts and statistics, Chevrolet actually sells MORE cars than Opel in Europe. Europeans have shown that they are perfectly willing to try out a new brand like Chevrolet, I belive that within 5 years or so, GM will have realized the mistake and will be selling Chevys in Europe again. I think this lineup would be ideal. Bring the South American Cobalt(distinct from the Astra-derived Cobalt sold in the states) for a subcompact competing with the Polo and Fiesta. Refresh the Impala's W body thoroughly , shorten it, and use it for a compact Malibu. The Lucerne's G-body can be used for a midsize impala, and the Middle Eastern Chevrolet Caprice can be used as a fullsize.The Equinox, Traverse, and Tahoe should also be sold there. The Silverado can be sold as a bigger, more American competitor to the overpriced mini pickups they have there like the Amarok, and the Express van can be sold as a V8 competitor to the Sprinter. If Europeans are smart, they will accept Chevrolet.
        Robert Bleumer
        • 11 Months Ago
        @FuelToTheFire
        Well actually, GM is shutting down Chevrolet in Europe, because the sales are next to nothing. Apart from that', putting Chevy below Opel was actually eating away territory from Opel. Chevrolet in Europe still stands for poor Korean cars or fuel gobbling American stuff and doesn't carry a positive image whatsoever. Trying to launch Chevy in Europe has been the equivalent of trying to launch Opel in the US. The reason why Opel is making such big losses, is actually because an awful lot of the development for the American brands is done in Rüsselsheim Germany. All the smaller cars are engineered here, with exception of CUV's.
        aatbloke1967
        • 11 Months Ago
        @FuelToTheFire
        FueltotheFire regurgitating his standard thesis which gets copied and pasted in every thread concerning Opel. I can't help think what a complete waste of time his effort was, because he hasn't a clue about the European market.
        Felipe Politano
        • 11 Months Ago
        @FuelToTheFire
        It would be a pity to shut down Opel/Vauxhall, but I couldn't agree more, GM would do a far better deal by selling the Opel and Vauxhall brands, maybe even to different buyers.
      ANTM
      • 11 Months Ago
      I think GM should just re-brand Buick as Opel. Fill in the line-up with the Cascada, Adam, and Insignia wagon. Dump the waterfall grilles. Dump the Buick name (no one under 70 will miss it), and use the exact same upscale/modern marketing campaign Opel uses in Europe - it's really good. And yes - the name shouldn't matter, but in reality brand perception is everything.
        john96xlt
        • 11 Months Ago
        @ANTM
        Buick is too important to China, and changing the name in the US would require a huge investment, and that money could definitely be used elsewhere.
      Jerry
      • 11 Months Ago
      If they try to re-launch Opel in the US, it will fail spectacularly. Not sure why GM keeps catering to Opel when they are such colossal f'ups, but they do. Maybe give them another try when they stop bleeding cash for a year or two. Hey, maybe even when they design a competitive platform all by themselves. They should have sold them when they had the chance...
      Moraga_Pulsar
      • 11 Months Ago
      Bring in Opel. Buicks look terrible ... and say what you will, but I will never buy a Buick or Cadillac. While I have had my share of Pontiacs and Buicks in the past, these are dead or tainted brands ... Opel would at least be newer brand in the US and maybe would forego the chrome overload that GM loves (at least ugly chrome wheels) and many other GM slimy styling traits (it may be a regional thing, but I envision GM designers as all white belt and shoes kind of men/women, not in tune with most coastal preferences).
        ANTM
        • 11 Months Ago
        @Moraga_Pulsar
        I agree. I think "slimy" is a good word to describe Buick's styling and image. The vehicles are really pretty good at this point, but the brand is tainted in the US. People have pointed out how important Buick is in China - and they're absolutely right. However the US market is different, and like you mentioned, Buick will never be a player on US coasts. GM should dump as many Buicks as possible on China, then put the money back into Opel in the US. Or maybe a totally new sport/upscale brand exclusive to the US...as long as they don't F it up like they did with Saturn. I'd love to see the Cascada here - but if it shows up as a Buick, it will unfortunately end up being the darling of the real housewives of Peoria...and rental lots.
      Stinkyboy
      • 11 Months Ago
      Bring this to the states under the chevy brand. we need a decent $25K cabrio
      • 11 Months Ago
      [blocked]
        • 11 Months Ago
        [blocked]
          The Wasp
          • 11 Months Ago
          Being sure does not require proof. Lots of people are sure of things that are untrue. Being sure and making an assumption are not even mutually exclusive.
        Quen47
        • 11 Months Ago
        GM is getting ready to shut down manufacturing operations in Australia, so I doubt that's happening.
      EJD1984
      • 11 Months Ago
      Great to hear that the Cascada convertible is coming to Buick. Though I'm actually a little concerned that a potential Calibra Insignia based mid-size coupe may actually hinder a return of an (Alpha) Riviera. With this newly expanded lineup, along with the eventual addition of a Park Avenue style flagship, GM may look at Buick and determine there isn't any room left for a new Riviera.
        john96xlt
        • 11 Months Ago
        @EJD1984
        "Great to hear that the Cascada convertible is coming to Buick." That's just a rumor for now, it's not definite.
          EJD1984
          • 11 Months Ago
          @john96xlt
          http://www.edmunds.com/car-news/gm-close-to-importing-opel-cascada-convertible-to-us.html
      A Brown
      • 11 Months Ago
      The Cascada as a Buick would work, only if Buick doesn't add the horrible grille, fake air intakes on the hood and chrome wheels. Buick could easily lose these on all their cars and still be Buick.
      EJD1984
      • 11 Months Ago
      Just a thought, why not make the hardtop/coupe of the Cascada a Riviera? http://imageshack.us/a/img571/6396/buickriviera3b.jpg http://imageshack.us/a/img209/1293/buickriviear1b.jpg Copyright - MonaroSS http://www.gminsidenews.com/forums/f32/riviera-boat-tail-cascada-meets-america-114069/
      Scooter
      • 11 Months Ago
      GMs addiction to sub-brands... but why sell Opel in the U.S?
    • Load More Comments