General Motors has just become the first pickup truck manufacturer to receive five-star overall vehicle scores in the National Highway Traffic Safety Administration's New Car Assessment Program. The updated safety standards, which went into effect in 2011, are more strenuous than the previous NHTSA curriculum and involve collecting both more and more substantial data, reflecting the improved safety inherent in newer vehicles. This is an impressive strike against both the Ford F-150 and the recently redesigned Ram 1500, GM's two biggest competitors in the full-size truck market.

The rating only applies to the redesigned, light-duty Silverado, Sierra and their upmarket variants, High Country and Denali, respectively, while only Crew Cab variants were tested. Considering that the four-door body style will make up 60 percent of GM's light-duty truck sales, the exclusion of the other variants seems reasonable.

This news is sure to be yet another feather in GM's pickup-oriented cap. Be sure to scroll down for video of the crash testing, as well as the full press release from General Motors.

Correction: A previous version of this story claims that both the Ford F-150 and Ram 1500 have been redesigned since the 2011 crash test ratings went into effect. This was a mistake on our part. The F-150 was last redesigned in 2008 for the 2009 model year.
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2014 Silverado and Sierra Score a Safety First for Trucks

New Chevrolet, GMC crew cabs receive first five-star scores under new rating system

DETROIT – The 2014 Chevrolet Silverado 1500 and High Country and the GMC Sierra and Sierra Denali 1500 are the first pickup trucks to receive the highest possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year.

NHTSA only tested the crew cab models of Silverado and Sierra. Chevrolet and GMC expect crew cab models to account for 60 percent of their 2014 light duty full-size pickup truck sales.

"Safety is as important to truck buyers as it is to car buyers," said Gay Kent, GM general director of Vehicle Safety and Crashworthiness. "Silverado and Sierra set a benchmark for pickup truck safety by offering a full array of advanced features designed to protect occupants before, during and after a collision."

Silverado and Sierra offer fully boxed frames, extensive use of high-strength steel, and several segment-exclusive safety features are available, including Forward Collision Alert, Lane Departure Warning, and Safety Alert Seat.

Safety Alert Seat warns the driver of potential traffic danger using directional vibration pulses from the seat cushion. The patented warning approach is tied to all of the on-board crash avoidance systems.

Forward collision alert technology helps prevent frontal crashes by alerting the driver when the truck is closing in on a vehicle ahead too quickly, giving him or her additional time to react and avoid a crash.
Lane Departure Warning technology alerts the driver when the truck drifts over a lane line when traveling at least 35 mph.
Rear Vision Camera with Dynamic Guidelines allows the driver, when in reverse, to view objects directly behind the vehicle via the radio screen in the center stack, allowing for easier parking and backing maneuvers.
New, standard lap belt pretensions in the front-seat outboard safety belts.
Six standard air bags and 360-degree sensor system, including dual-stage frontal air bags, head-curtain side-impact air bags with rollover protection, and seat-mounted side-impact air bags.
Trailer-sway control that works with StabiliTrak to provide the driver with additional assistance when towing a trailer. When it senses trailer sway, it intervenes with braking and/or reduced engine power to bring the trailer under control.
Four-wheel, four-channel, antilock disc brakes (ABS) that help provide straight, more controlled stops by preventing wheel lock-up in most road conditions.
OnStar is available, using GPS and cellular phone technology to automatically call for help in the event of crash. OnStar service also includes MyLink mobile apps, which offer vehicle information and OnStar services via the customer's smartphone.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


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