Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.

Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.


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    • 1 Second Ago
  • 10 Comments
      greg
      • 1 Year Ago
      that is a great car ad period
      sherlockfreakinholmes
      More evidence that carmakers have no clue how to advertise their products.
        imnuts
        • 1 Year Ago
        @sherlockfreakinholmes
        Advertising is meant to get you to remember the brand/product that is in it. It can be completely unrelated to real world usage. This is meant to get people to think of Audi and remember there winter car ad with the same guy in it. I don't see how this is less about advertising the products than Toyota's ads for the Prius. It's more believable than sunshine, rainbows, and flowers everywhere you drive. Or Ford CMax Hybrid commercials with the person passing everyone with a full load and still getting great fuel economy. Also, if this isn't good advertising, what isn't good about it. I see you saying it's a bad advertisement here and in responses to others, but you have yet to mention what is bad about it. How does it not display something about Audi and their vehicle features?
        Trevor
        • 1 Year Ago
        @sherlockfreakinholmes
        Well minds greater than yours probably ran focus groups and determined the previous commercial tested well so they made a sequel.
          sherlockfreakinholmes
          @Trevor
          Trevor, minds greater than mine are not at all hard to come by. Thanks for insulting me, all the same. Don't worry; I forgive you, but here's something for you to think about: if you have to insult someone when they disagree with you, maybe your position isn't very strong to begin with. Aside from that, maybe using focus groups is part of the problem.
        • 1 Year Ago
        @sherlockfreakinholmes
        [blocked]
      • 1 Year Ago
      [blocked]