According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.

Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.

Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

Scroll down to watch the Fast & Furious-inspired Dart ad.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 100 Comments
      mikeybyte1
      • 1 Year Ago
      Launching with only the manual tranny is what really hurt them. Buyers would show up and walk away. Chevy did the same thing with the latest Malibu by only offering the Eco version. Attention automakers - if you can't have all powertrain versions of your new model ready for launch, make sure the volume seller version will be the one that is ready. I sat in the Dart at the auto show and found it extremely comfortable and well put together. Very high quality interior - IMO - and on par with the class leaders. I also, personally, like the looks of it.
      Jay-Zeus
      • 1 Year Ago
      The base Dart is only $400 less than the base Avenger in my market - that's a tough sell for most buyers. The Avenger is very aggressively priced (even before discounts) and puts a mid-size car in compact prices.
      The Wasp
      • 1 Year Ago
      It looks like they spent about 20 minutes making that video. Is it that expensive to get their car shown in the movie? I'm sure the F&F producers would have been glad to use the Dart in the movie if Fiat-Chrysler gave them a few bucks.
        Matt
        • 1 Year Ago
        @The Wasp
        Fiat-Chrysler gave them quite a few bucks and cars. Also gave them the proper Alfa too, I'd rather have that than the Dart now. 230hp from a 1.7 liter? Sounds more exciting than the Dart, especially with the SRT4 prospect looking grim.
      J
      • 1 Year Ago
      Make SRT version and maybe that'll give it a sales jolt.
      Steve
      • 1 Year Ago
      Just build more automatics and the problem is solved. Most americans don\'t drive manuals. Period. Stop thinking Europe at Chrysler and think American!! 95% should have been automatics and cut down on the number of models as well. There should be three models. Base/Fuel efficient, middle model and top. Three engines for each. Limited model should be SRT4. Turbo 2.4 litre. manual and automatic. Sales will follow quickly.
        ThomasP
        • 1 Year Ago
        @Steve
        Only ammendment i would make to your plan is dropping the "4" from the SRT model. I think they're moving away from the cylinder number designation. Unless 4 stands for AWD.
      Chris Burns
      • 1 Year Ago
      this is a great little car, way better then the Corolla and as good looking as any other compact. the sales problem is an easy fix if they would just flipping do it already. It needs the 2.4 available on all models period. It also needs an SRT version to grab media attention again. And yes, the Avenger will cannibalize the Dart until they kill it off
      graphikzking
      • 1 Year Ago
      I realize the Dart isn't the greatest car on the market or even in it's class. But I still can't believe there are 19 compact cars ahead of the Dart in sales. I guess as we go through them, we can see there are a bunch, but no idea there were even 19 cars in that "class". Civic, Corolla, Sentra, Mazda3, Impreza Focus, Dart, Cruze Jetta, Golf, Forte, Elantra Would compacts also be considered BMW 3 series? Or 1 series? Or Audi A3? What others am I missing? I'm sure there are many.. but just never thought 19 cars.
        express2day
        • 1 Year Ago
        @graphikzking
        I agree, and some of those cars you mentioned aren't even outselling the Dart CYTD. The only "small" cars outselling the Dart so far this year are Chevrolet Cruze, Ford Focus, Honda Civic, Hyundai Elantra, Kia Soul, Mazda3, Nissan Sentra, Nissan Versa, Toyota Corolla/Matrix, and Volkswagen Jetta. That would put Dart at 11th. I too wonder what other cars are being included to put Dart at 19th?
      Cruising
      • 1 Year Ago
      Also the Avenger/200 is very popular with subprime buyers. Americas most affordable midsize is a huge selling point, the general public will always go for the bigger car especially if your credit history is not really a factor.
      Jmaister
      • 1 Year Ago
      Dodge, if you are ever reading this. your cars are facking ugly, nvm srt cars. Now, really? Giulietta is a piece of art work, and you facking made it into a neon wanna be. I dont care if the underpinning is the same or \"derived\". It aint a Giulietta. morons.
      Burabus
      • 1 Year Ago
      The Dart is the most overrated compact out there, ugly/boring interior and exterior, no power.
      bK
      • 1 Year Ago
      The Dart looks really good in a picture and in the commercial, I was really looking forward to it. But when you see one in person, it looks like a generic neutral looking car just like what the Neon looked like...
        SethG
        • 1 Year Ago
        @bK
        This is fair. The Dart is one of those cars that is much less exciting to look at in the flesh than in pictures (Volvo S60 is another). I also see the resemblance to the Neon. While attractive enough, it needs to be more striking to gain a foothold because it's a brand new name from a tarnished brand in a segment with really solid competition.
      INCREDIBLE BOB
      • 1 Year Ago
      IT'S THE _____STYLING______. STUPID!!! Dart looks like an Elantra/Forte/Mazda 3/Fiesta -- the previous pile of crap Caliber sold better because it looked quirky and distinctive and AMERICAN --- Chrysler cars sell when they look American, giving folks a reason to buy them As a quick improvement, they could introduce a bunch of offbeat colors -- which sold Darts in the 70s
        Will
        • 1 Year Ago
        @INCREDIBLE BOB
        YOU might think the Caliber looked American... But it was designed by Germans hoping to convince Americans to drive hatchbacks.... Which are decidedly unAmerican for whatever reason.
        BB79826
        • 1 Year Ago
        @INCREDIBLE BOB
        The Caliber sold better because it was a LOT cheaper. A typical Dart is $2k higher than a Civic/Corolla. This has nothing to do with styling, and you SHOUTING doesn't change that fact. And, since you're too lazy to look it up yourself, the Dart is already available in a ridiculous array of colors that no one wants or buys.
        Will
        • 1 Year Ago
        @INCREDIBLE BOB
        And Jesus F Christ... To mention "bean-counters" and the ATS is the same comment... Amazingly, ironically idiotic!!
          Will
          • 1 Year Ago
          @Will
          Sorry... Wrong post
    • Load More Comments