To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
If you had one evening to record a promotional video and photo shoot, a full camera crew and the only Dodge Dart rally car in existence, what would you do with it? If you're Travis Pastrana, you bring your buddies from Red Bull with you to Chrysler's Chelsea Proving Grounds and you film them filming you hooning the bejeezus out of it.
The 2013 Dodge Dart's trajectory towards dealer lots has officially begun. The first Dart rolled of the line at Chrysler's Belvidere Assembly yesterday, en route to a late June appearance at your local Dodge showroom.
Chrysler has announced it will offer wireless charging in its new 2013 Dodge Dart. The charging bin will work with MP3 players and iPhone, Blackberry and Android mobile phones, provided those devices are fitted with a special case.
Once Dodge announced its intent to race the SRT-built Dart in the U.S. season of Global RallyCross Championship with ESPN, the only logical thing to do next was hand it over to Travis Pastrana for brutal treatment around Chrysler's Chelsea Proving Grounds.
After the culture clash between the Americans at Chrysler and the Germans at Daimler during the bad old DCX days, there has been concern that the latest European occupation of Auburn Hills could lead to similar friction. Granted, Fiat is not Mercedes-Benz, but Italian sensibilities can be quite dissimilar from those of most Detroiters.
The 2013 Dodge Dart is Chrysler's first serious attempt at a compact sedan since the Neon, and Team Pentastar appears to be going all out. We were especially interested in getting a first-hand look at the automaker's new infotainment system, and its interesting take on a next-generation instrument panel. The gauge cluster is powered by a seven-inch Thin Film Transistor (TFT) display that enables the driver to customize the interface to his or her desire, and appears to be simple and intuitive to