According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models – some by several miles per gallon, including the Soul subcompact above – and compensating owners in the US and Canada for the reduction.

The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.

These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

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    • 1 Second Ago
      • 1 Year Ago
      Amazingly, the MPG fiasco has not affected their sales at all. Take Elantra for example. Between November 2012 (after this was announced) and March 2013, they sold 89,673 of those. In the same five months the year before, they sold 69,840 cars.
      • 1 Year Ago
      Some car manufacturers exaggerate their mileage to increase sales. Bad press and lawsuit pay-outs are probably Much, much less than the profits they already made. If the EPA does not step up and stop the cheaters, then consumers must "vote" against this behavior with their wallets. Listen up, Hyundai/Kia, Ford, etc.
      • 1 Year Ago
      I wonder if South Korea will also firm up standards to combat the substandard quality of these cars.
      • 1 Year Ago
      Now we need the EPA to do something similar.
        Gordon Chen
        • 1 Year Ago
        There's too many problems with the EPA. They're under funded, and incompetently staffed.
      • 1 Year Ago
      My little Hyundai i10 is absolutely rubbish for mileage for such a small car. They have got heavily into gaming the mileage ratings, and have managed to come out with cars which are no real improvement, and in fact worse, than those from 10 years ago.
      • 1 Year Ago
      Government policies don't stop manufactures from cheating. It's probably just a political stunt to prevent export slow down.
      hola me gusta mucho kia