2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front 3/4 view

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front 3/4 view

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side view

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front view

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear view

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco headlight

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco logo

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco grille

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco fog light opening

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco wheel

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco wheel detail

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front wheel

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side marker

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side marker

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side mirror

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side mirror

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco taillight

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco badge

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco engine

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco engine detail

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco gauges

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel detail

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel controls

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel controls

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash storage bin

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco instrument panel

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco instrument panel

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco climate controls

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco shifter

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco shifter

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco AUX/USB input

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash controls

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front seats

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco seat detail

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco seat detail

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash detail

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco door

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco door

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear seats

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models – some by several miles per gallon, including the Soul subcompact above – and compensating owners in the US and Canada for the reduction.

The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.

These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

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