2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear 3/4 view

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco headlight

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco logo

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco grille

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco fog light opening

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco wheel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco wheel detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front wheel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side marker

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side marker

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side mirror

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco side mirror

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco taillight

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco badge

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco engine

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco engine detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco interior

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco gauges

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco steering wheel controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash storage bin

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco instrument panel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco instrument panel

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco climate controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco shifter

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco shifter

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco AUX/USB input

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash controls

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco front seats

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco seat detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco seat detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco dash detail

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco door

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco door

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear seats

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

  • 2012 Kia Soul Base 1.6L Eco
  • 2012 Kia Soul Base 1.6L Eco rear cargo area

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models – some by several miles per gallon, including the Soul subcompact above – and compensating owners in the US and Canada for the reduction.

The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.

These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.


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