• Feb 6, 2013
The dealer order guide for the 2014 Mercedes-Benz CLA has made its way online courtesy of the crew at CLAForums.com, and not only does it shed light on the ways buyers will be able to configure the entry-level sedan, it talks specific option pricing. Shoppers will be able to select between the CLA250 and CLA250 4Matic, and the option sheet should offer a number of packages to suit buyer tastes, including a sport package with tweaked fascias and unique wheels. Bi-xenon headlamps and 18-inch alloys may also be had as well as a panoramic sunroof and a collision avoidance system. The CLA will be available with a number of active safety systems on board, including lane departure warning, adaptive cruise control, park assist and blind spot assist, to name a few.

The new sedan comes in 10 colors, including a very dashing purple Mecedes-Benz calls Northern Lights Violet, and there are a total of four interior trim finishes. The automaker hasn't released final pricing of all models just as of yet – we do know from Mercedes' Kate Upton Super Bowl ad that the car will start at $29,900 – but you can check out individual option and package pricing in the gallery. You can also find more information over at CLAForums.com.


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  • 98 Comments
      Snark
      • 1 Year Ago
      Northern Lights Violet...yeah, that's going to be the star of every sweet sixteen party in Orange County for the next half-decade or so.
      JW
      • 1 Year Ago
      I need to see one of these in person before I completely pass judgement on it. The main thing that excites me about it is that there will be a somewhat affordable AMG coming out of this car. Not to mention what that promises from competitors in the future.
      rem
      • 1 Year Ago
      This seems fairly competitive with other 2.0L turbo fwd sedans like the Fusion, Verano turbo, A3, etc... It may be down a bit on features and or size when compared with some, but hey - Mercedes badge! I guess we'll have to see how it drives and performs, but sounds like the A-class reviews are pretty positive.
        NightFlight
        • 1 Year Ago
        @rem
        The A Class has been getting stellar reviews from all over the world so far. I can't wait to see how it does here in the US. I'd easily take this over a Verano, A3, ILX, etc.
      rismay
      • 1 Year Ago
      I do agree that car styling is heavy handed and don't like the tail. I don't understand why people are so upset about this car. It looks better than the upcoming A3 sedan and slightly more expensive. It's not like the car is that much cheaper. After options, this car is easily $35k + TAX (around $37k). All MB has done is allow you to get a brand new Merc that's decently equipped below $40k. I don't think that's stretching the brand at all. If after options and tax the price was below $30k, then we can start talking about brand dilution.
      Chumley
      • 1 Year Ago
      This will appeal to badge seeking people who can't/won't drop the $35-40k a nice one of these will cost but will definitely write a $300-$400/month check to lease. BMW does the same thing so it's probably smart marketing, but it remains to be seen how good this car is. I would expect alot of de-contenting. I agree with the droopy-ass comment as well.
      David J. Bernstein
      • 1 Year Ago
      This is an appealing lifestyle car from Mercedes-Benz that is priced just right to appeal to both luxury shoppers and those who want something premium and find the badge appeal of this car more appealing than say a similar-priced Acura. FWD doesn't bother me one bit and the 205-hp engine is more than up to the job of providing energetic and usable power in everyday driving. You want more power? Chip tune at your own expense (void the warranty) or wait for the AWD AMG version. Most customers will cruise around in these cars and don't need more power.
      MacProMan
      • 1 Year Ago
      trying too hard, useless backseat likely too, hardly a winner in my book
      Rr778
      • 1 Year Ago
      Check the spelling of Mercedes please
      icemilkcoffee
      • 1 Year Ago
      It even comes in purple! How cool is that? The Sport package front end looks a lot better than the regular front end though. That\'s $2000 you just got to spend.
      ferps
      • 1 Year Ago
      This may be the most daring thing that Mercedes has ever done. My worry is that it won't perform well but it will sell well anyway because of its looks, cannibalizing sales of the C class in the process. The message to all automakers will be: luxury is just style and branding, engineering is for suckers. And frankly, most people probably couldn't tell you if their car was FWD, RWD or AWD.
        icemilkcoffee
        • 1 Year Ago
        @ferps
        Well- BMW has already announced they are going to have a Mini platformed FWD 1 series. And Audi has no problem going head-to-head with the big boys with their FWD A4.
      express2day
      • 1 Year Ago
      Only $30,000 for a new Mercedes-Benz? Sad! They just keep lowering and lowering the cost of entry. It no longer really means anything to say you own a Mercedes-Benz.
        protovici
        • 1 Year Ago
        @express2day
        Thank goodness your not an auto exec. I imagine you would be lossing revenue and market share because you would not be able to compete.
          express2day
          • 1 Year Ago
          @protovici
          I am not saying a CHEAP (low priced) Mercedes-Benz is a bad business decision necessarily as clearly sales numbers are very important and lowering prices can certainly can help there but rather a CHEAP (low priced) Mercedes-Benz diminishes prestige of ownership. What's next....a $20K Mercedes? No wait, how about $15K?
        Vien Huynh
        • 1 Year Ago
        @express2day
        U gotta own a bentley to say u own a bentley nowadays.
        Dantzig
        • 1 Year Ago
        @express2day
        So? You can buy a used MB for pennies on the dollar and it's still an MB. Sad would be compromising quality to hit a lower price. Hopefully they didn't do that.
          Dantzig
          • 1 Year Ago
          @Dantzig
          Buy any nice used car from a marquee manufacturer and no one will know or care that you bought it used. All they'll know and care is that you drive a "Benz" or whatever. You get all of the "prestige" at a fraction of the price. Unless maybe you roll in the most superficial and vapid of the inbred uppercrust...
        Merc1
        • 1 Year Ago
        @express2day
        Sure it does, depends on which one you have. Anyone that doesn't think highly of Mercedes anymore because of this car is clearly clueless as to the other cars they make. They have cars with 3 times the hp and 3 times the cylinders at the opposite end of their lineup. Such a person doesn't know what Mercedes is about as a whole anyways. M
          Lucid Renegade
          • 1 Year Ago
          @Merc1
          @express2day - So you're pissed that more people can afford to join the Mercedes club? Sounds like you fit the douchebag stereotype perfectly.
        RocketRed
        • 1 Year Ago
        @express2day
        I\'m going to go with devastating and clever irony at the expense of trifling strivers who brag about their car\'s brand. Well-played.
      whatever
      • 1 Year Ago
      Hyundai Elantra offers heated front and rear seats at $21,115 MSRP. Heated seats are standard on many mid-$20K cars. Still a $500 option on this... FWD Mercedes with 200hp and you have to buy all the things you want as extra options. My money's on this being a popular lease to introduce young people to the brand.
        James
        • 1 Year Ago
        @whatever
        Standard features mean the car is more expensive than it could be, not that you get more for less. I'd rather have the option of not paying for something I won't use.
          Snark
          • 1 Year Ago
          @James
          Well, you're paying $30k plus anyway, so it's not like you're really economizing with a CLA.
        Merc1
        • 1 Year Ago
        @whatever
        "My money's on this being a popular lease to introduce young people to the brand." Well yeah that is the point of the car. A POS Elantra won't drive anything like a Mercedes either. M
          Snark
          • 1 Year Ago
          @Merc1
          The CLA won't drive like a Mercedes either - it's FWD, so at best I expect it to drive like a GLI with worse visibility.
        RocketRed
        • 1 Year Ago
        @whatever
        Complaining about the cost of options on a Mercedes is like saying you will get a house-brand suit at JC Penneys instead of a Boss at the Nordstrom\'s boutique because JC Penneys throws in a free shirt. You will have a free shirt but you will wearing it with a crummy suit.
        rem
        • 1 Year Ago
        @whatever
        Good, I live in the south and don't want heated seats.
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