The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.

Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.

But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.

These plans sound bold and optimistic, but they all hinge on the performance of the MKZ. Ford CEO Alan Mulally has not been shy about the possibility of abandoning Lincoln if things don't turn around soon. Currently the only all-new product in the brand's stable is the MKS, and it will need to be an immediate sales success for any talk of any future product to come to fruition.


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  • 122 Comments
      Cubanaso
      • 2 Years Ago
      Keep doing a half ass job or being fickle about a true commitment to the brand and see what you get.
      MrWhopee
      • 2 Years Ago
      Lincoln's success is Ford's responsibility alone and not consumer's. You cant' point a gun to its own and blackmail consumers to "buy our (lame) products, or else you will kill the brand." The MKZ will succeed if consumers deemed it worthy of their money, vs the competition. Otherwise, Lincoln goes to the grave, and so be it. After all, if its own "parents" don't give a hoot about it, why should we?
        roy
        • 2 Years Ago
        @MrWhopee
        I agree with you 1Million percent...
      KO
      • 2 Years Ago
      I saw the MKZs on the show floor and the arrive-and-drive outside of the LA Auto Show yesterday, and I have to say it's a sharp-looking car inside and out. It no longer looks like a warmed-over Fusion (as nice is that is now) in any way, and doesn't even look like they're on a shared platform. But even the best single product isn't going to guarantee a turnaround for a pretty forgotten brand, especially when its volume sellers keeping it financially afloat (i.e. Navigator and Town Car) are forgotten or gone, respectively.
      Jason Golden
      • 2 Years Ago
      If the article is accurate, then it's safe to conclude: If this new MKZ isn't a hit, then Alan Mulally will review a wind-down of the brand. That's simple enough.
      cgm9999
      • 2 Years Ago
      There seems to be lots of opinions here on how to revive Lincoln that although admirable, fail to address the business end of the problem. Many here cite Cadillac as an example of how to turn around Lincoln, arguing its just as simple as following their template to success and watching the money funnel into their bank account. Sadly, it's not that simple. For one, there's the logical fallacy of "Because it worked for Cadillac, it will work for Lincoln". No it won't. Why? Because Cadillac already did it. They already carved out the "American BMW" niche. It's not enough for Lincoln to simply build a RWD sport sedan and expect sales success a la Cadillac. For one, the CTS and ATS already have fought an uphill battle fighting for market share in the entry-level/mid-level luxury market. Yet another player in this market from Lincoln wouldn't make a whole lot of sense. There's choices abound in that market, all of them fantastic cars in their own right (G37, ATS, 3-Series, C-Class, A4, TL, etc.). That class reads like an All-Star team's lineup. Yet another entry from Lincoln would not only make this class overpopulated, but at best, Lincoln wouldn't have a lot to gain and a whole lot to lose. There's just not a whole lot of money to be made here. Mr. Mullaly knows this. Does Lincoln need RWD? Some say no. I think they do, if only to guarantee that their cars aren't mere badge engineered Fords. Again, people use the fallacy that because Audi, Lexus and Acura can do it, Lincoln can to. No it can't. Audi sells FWD models as base models and for fleets for the most part. Quattro is the money maker for Audi and rightfully so, since it's a brand they've built up over the period of 3 successful decades. The name "Quattro" has substance and brand identity that's been earned. Lexus makes the ES line which is essentially a Camry. However, they also make many products that are Lexus exclusive, such as the successful IS and LS line that do much to bring a specific brand identity to Lexus. Let's not forget that Toyota doesn't merely say they take their luxury arm seriously, but they prove it by making the LF-A halo car. There's definitely brand cache and seperation between Lexus and Toyota. Lastly, one can argue about Acura using FWD platforms because for quite awhile, they haven't been seeing the success that other luxury car makers have been seeing. Frankly, Acura isn't really all that relevant to the luxury car market anymore. If one needs proof, look at the sad ILX and half assed "new" RL. So to claim Acura as a study in how to do FWD luxury right is overly ambitious. I don't think BMW is racking its brain over how it can be more like Acura...
        Carpinions
        • 2 Years Ago
        @cgm9999
        I don't so much see people saying Lincoln needs to do what Cadillac did. But the point is, they need to do something more like the things Cadillac did, because right now, they've been at the precipice for some time. Cadillac created a very obvious, unique styling scheme, they targeted the market segment stalwarts, they made realistic targets, they started small and worked up, they became smart about brand features that exceeded lesser GM cars, etc. Lincoln needs to do those same things; nobody is saying Lincoln needs to carbon copy every single daily move made by Cadillac over the last decade in order to return to prominence. It's about taking the obvious high-level steps. In terms of product, it's going to be just as hard for Lincoln to do something different in terms of product as it would be to create cars aimed at obvious competition. If you create something too different, you'll become the black sheep of the field (which is something they can't afford to do already). If you don't aim for the middle of the field, you'll lose the meat of the sales numbers. IMO, Lincoln's next move should probably be some kind of nice but small and efficient crossover. As much as I 'd like to see a balls-to-the-wall 7-series competitor, or sweet RWD joy ride, they'll still die off because there's no reputation building stuff there. Cadillac tried with the XLR and it didn't go anywhere (though now that they have a good sales base again, it just might). FWD vs RWD is a meaningless discussion right now. Lexus obviously has made it work, as has Audi on the low end, and that strategy would target higher sales figures. RWD/AWD is great if they can build a good sales base with lower-end FWD models. Maybe start a second car with RWD to generate interest, and bring curious buyers in; but such cars may sell in lower numbers right off the bat. At the end of the day, Lincoln needs to play like it means it, and they just aren't right now. And Mulally seems bent on making sure they never really have the opportunity to do so. At this point, Lincoln is looking destined to be the next LaSalle or Packard. And if that happens, at best a new leader at Ford somewhere in the next 10-15 years might be bold enough to reboot Lincoln completely. At worst, it'll be over permanently.
      carguy1701
      • 2 Years Ago
      I want RWD Lincolns, yet I'm not all that fond of the MKZ. If it wears that silly waterfall grille, do we really want it?
      mmmfloorpie
      • 2 Years Ago
      "Currently the only all-new product in the brand's stable is the MKS, and it will need to be an immediate sales success for any talk of any future product to come to fruition. " Don't they mean MKZ?
        Jesus!
        • 2 Years Ago
        @mmmfloorpie
        I caught that as well. See even the editors get confused on the MK madness! lol
      CruzControl
      • 2 Years Ago
      Well, I don't see the MKZ being such a blockbuster seller, like say the BRZ, but I feel like there is a market for this car. At the miami auto show, I spent a great deal of time observing the lines of the new MKZ. I found the car to be very elegant, but not jaw dropping. This could go either way for Lincoln. Hopefully, the dealer experience and customer service are enough to warrent a sale.
        Maddoxx
        • 2 Years Ago
        @CruzControl
        I wouldn't say the BRZ is a blockbuster seller they sell on average 500 cars a month and 3600 sales year to date. It's a niche vehicle with low sales volume but Subaru is planning to make more next year to sell more. If Lincoln plans to make a small RWD car they'd have to price it at around $36,000 base and design a new platform for it, mustang platform is a bad idea. If Lincoln doesn't find themselves I can see them getting the axe.
        Rich
        • 2 Years Ago
        @CruzControl
        The BRZ hasn't been out for 10+ years (don't get me started about this being a "new" car), it'll settle. To the rest of your point, right on.
      x19x19
      • 2 Years Ago
      The MKS will indeed be the deciding factor of whether Lincoln survives. Unfortunately the hill look very steep. A product line that has been neglected for too long and a forlorn dealer body, with dingy infrastructure and little inventory needs immediate drastic improvement. One more thing, completely clean house of all sales people who think vinyl roofs and gold lettering look good.
      TWSglobal
      • 2 Years Ago
      How does Lincoln plan on building Brand "Loyalty" when Ford CEO, Alan Mulally is openly stating that he has no reservations of walking away from the brand and literally ending Lincoln?!?!?! No one wants to be associated with a loser... "Hey Mike, nice car... So nice they decided to go out of business. Where do you get that piece of crap serviced? Ford? I own an Audi.... Maybe I'll need to get it serviced at VW soon." (Insert his 3 friends all wearing soft pastel colored sweaters over their shoulders giggling...) "It's not what you think. The MKZ is a sweet ride. Checkout the sunroof.... It's the largest in the world." "That's real nice. I bet you can get a really nice view of the CEO of Cadillac teabagging you."
      Reno Dillard
      • 2 Years Ago
      I got it! Scrap everything except the Navigator and MK....whatever it is....the biggest one. Make the Navigator a head to head competitor to the Range Rover in every aspect and attack the Hyundai Equus/Jaguar XJ with a proper Continential/Town Car. Let it be Ford's Hail Mary for Lincoln. Spare nothing in making this the best American luxury car for the present time. Hey, if the 300 saved Chrysler, why not Lincoln? It can work if the right effort was put into it. If it don't work....... Kill it.
      jason_golden
      • 2 Years Ago
      There are a lot of "luxury-priced...luxury-themed" nameplates from which to choose. Many of Lincoln's competitors have *earned* their premium positioning, while some of the appeal is influenced by marketing chatter. Either way, Lincoln must find its path and stick to a marketing message. As a final thought, assigning REAL names (which can convey emotion, enthusiasm, purpose) might help redefine the brand in general. Where it stands now, I would not drop my hard-earned $40K on a product from a soggy-almost-forgotten nameplate.
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