Though Cadillac doesn't aim to take on the German competitors "car-for-car," it's looking to aggressively expand its lineup. According to Cadillac marketing executive Don Butler, "These are fun, happy times at Cadillac... we're expanding and elevating the brand."
According to Butler, the ATS will be followed by "ten new models in the next three years." In addition to a replacement for the Escalade SUV and the CTS range moving up the ladder to better compete with the BMW 5 Series, word is there will be a compact crossover on the way to slot under the SRX. The new CUV would take on the likes of the X1 and Audi Q3. So while Cadillac says it doesn't intend to compete with the Germans directly, it certainly won't walk away from a fight in certain key market segments.
As expected, in the rollout of models will be a Cadillac version of the Chevrolet Volt, dubbed the ELR. It will be joined by perhaps more than one 'flagship' model. The redesigned Escalade will represent one of those flagships, while some version of the Cadillac Ciel concept is said to be headed for production – albeit a toned-down production reality from the stunning concept you see above. This production Ciel – we're betting on a flagship sedan – will share the Omega platform with a large sedan slotted above the XTS.
The first of these vehicles could be in production as soon as 2014.