• Jun 21, 2012
The minds at Smart USA took to Twitter to make a point about the manufacturer's tridion safety cell recently. Clayton Hove, who runs a snarky blog about advertising, joked that he "Saw a bird had crapped on a Smart Car. Totaled it," leaving the door wide open for Smart to work up a response. And respond the automaker did.

Smart USA fired off a tweet of its own, complete with an infographic (click above to enlarge) depicting exactly how much bird excrement it would take to damage the vehicle's safety cell. According to Smart, the structure can withstand up to 9,000 pounds of pressure, which equates to around 4.5 million pigeon droppings.

Smart didn't stop at just doing the math. The company worked up a handy infographic to break down exactly how many turkey or emu droppings would do the same damage. Turns out those numbers are 360,000 and 45,000, respectively. Hilarious. Check out Smart Twitter account to see the original exchange.


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    • 1 Second Ago
  • 31 Comments
      The Wasp
      • 2 Years Ago
      How much bird crap did they use to make the car's drivetrain?
        aatbloke1967
        • 2 Years Ago
        @The Wasp
        "How much bird crap did they use to make the car's drivetrain?" When you're old enough to drive, you'll have to try one out to find out.
        GasMan
        • 2 Years Ago
        @The Wasp
        Damn. Beat me to it!
      CJ_S4
      • 2 Years Ago
      I'm glad Smart decided to point out to everyone how unsafe their vehicle actually is. In a collision a rigid cell with no crumple zone or deforming structure to absorb energy (which the Smart does not have) transmits the kinetic energy to the passengers. In other words, you may not get crushed to death, but your innards will look like Aunt Dottie's haggis stew.
        benzaholic
        • 2 Years Ago
        @CJ_S4
        And of course their NHTSA and IIHS crash test results reflect this. Not. See for example http://www.iihs.org/news/rss/pr051408.html
          MacProMan
          • 2 Years Ago
          @benzaholic
          the rating system has been overhauled, this pos won't get a good score when it is re-tested i doubt, good luck when you crash yours
      6speed
      • 2 Years Ago
      ...but they will SELL crap to anyone.
      GasMan
      • 2 Years Ago
      But how much turkey crap does it take to MAKE a Smart Car?
      LifeLongCarGuy
      • 2 Years Ago
      oohh, this is potential Top Gear material right here.
      aatbloke1967
      • 2 Years Ago
      Very novel advertising. However, I do think Smart would be better off though concentrating their efforts in the European market and reintroducing the Roadster to complement the ForTwo, and pull out of the unforgiving US market altogether. They also need to get rid of the non-turbocharged versions and put into a better gearbox.
        aatbloke1967
        • 2 Years Ago
        @aatbloke1967
        Put in a better gearbox, rather. Especially given the excellent 6-speed manual available in the iQ.
      desinerd1
      • 2 Years Ago
      Still doesn't change the fact that it was at the bottom of the JD Initial Quality Survey. Another German piece of crap.
      carguy1701
      • 2 Years Ago
      Doesn't change the fact that its a piece of **** with the worst transmission ever used in a car.
      Ryan Rogers
      • 2 Years Ago
      Well played, Smart. Well played. ....Now make a better car.
      Smiley
      • 2 Years Ago
      All of these ratings and methods of proving safety are too easily manipulated. One of my friends just got into an accident in a smart car and is now in the hospital with brain trauma. These little cars are not safe. I don't care what numbers you put out or how you convoluted they are, the Smart car is not immune to physics. Had he been in even a small to midsize car he'd be fine.
        The Stig
        • 2 Years Ago
        @Smiley
        Just because someone got injured driving a car it doesn't mean it's unsafe. You can get hurt or worse driving anything. No, you can't beat physics, but you can try to protect yourself from it. My friend crashed his smart twice, the first time he was T-boned by a Ford Focus and the second time he was rear ended by a pickup, he walked a way both times with no more than some bruises. Sincerely sorry about your friend. Also I believe you're looking at it wrong the wrong way, if it were truely unsafe, head trauma would be the last thing to worry about. Besides, the IIHS already tested the smart against a Mercedes C Class (weighs as much as a crossover) and didn't give it the lowest rating, so there's no manipulation going on really.
        The Stig
        • 2 Years Ago
        @Smiley
        *Typo: The IIHS gave the car the lowest rating in the C Class test...
      Street King
      • 2 Years Ago
      They still make those junks?
      KaptnKauto
      • 2 Years Ago
      Zach, Halarious!!! They should however remember that out all that crap they have listed, the SMART is the biggest single pile of crap on that whole chart.... my Sister bought one because it's cute and now she's wants to drive it off a cliff.. way to go sis you should have listened to big bro and gotten a slightly less "crappy" car like the mini... but I still say the Mazda 3 would have been the best bet.. just sayin...
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