If you read the owner's manual of your car you'd begin to realize how much of your own vehicle you didn't know about. If it's a car made within the past few years, then the owner's manual covering the dirty bits will be joined by an even thicker manual that covers just the infotainment system. Cadillac, however, has a better way for buyers to learn the CUE-powered mysteries of the $44,995 XTS: give owners an iPad with the car, loaded with tutorials on how to get the most out of the Cadillac User Experience system.

Yes, when the Hyundai Equus was introduced it came with an iPad installed with a multimedia version of its owner's manual. Based on Wired's discussion with Cadillac, however, this is much wider implementation, with each Cadillac dealer required to have two "certified technology experts" on duty, plus a CUE call center for owners, an online media team looks for CUE questions to answer, and a mobile CUE specialist who makes house calls. The point seems to be that this isn't about getting an iPad with your car, it's about understanding ever tech thing your car can do. If you still don't know how to access the full power of your XTS, it will only be because you don't want to.

Scroll down for General Motors' official release.


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    • 1 Second Ago
  • 97 Comments
      Shiftright
      • 2 Years Ago
      I'm way below the average age of the demographic for this car but I really like it. It has a quiet presence and elegance whilst still looking uniquely American.
      Rotation
      • 2 Years Ago
      The Cadillac dealer uses iPads to check cars in and out at the service desk now. It seems like a small thing but they didn't even have free WiFi when I bought my car in late 2009.
      Rade
      • 2 Years Ago
      Can ANYBODY please test this effing car? It's been on the show circuit and almost to dealers and not a single magazine or website has run numbers or driven the thing! DTS rentals were so much fun to rally around Cape Cod, I want to know how this new beast stacks up!!
      BlackDynamiteOn
      • 2 Years Ago
      Giving away iPads might work. Whatever makes the steak sizzle! Hyundai had to give stuff away too, to get over. Whatever works..... BD
      Polly Prissy Pants
      • 2 Years Ago
      "it's about understanding ever tech thing your car can do." Awesome. So why must I become an Apple drone if I want to buy a Cadillac? For many that will be a big turn off.
        jtav2002
        • 2 Years Ago
        @Polly Prissy Pants
        It's free, who cares. Only problem I see is, if you're techy enough to know how to use an ipad, you can probably figure out the system on your own. Maybe it's because I'm 28, but I've really never gotten into a new car and was clueless on how to operate one feature or the other.
        The Other Bob
        • 2 Years Ago
        @Polly Prissy Pants
        ".So why must I become an Apple drone if I want to buy a Cadillac? For many that will be a big turn off." Because once you get a Apple product thrown in on a purchase, you have a gun to your head requiring you to forever purchase only Apple products?
        Michael
        • 2 Years Ago
        @Polly Prissy Pants
        First, I thought you would be more concerned with the grammar in the article than a multimedia entertainment device. Sell it! Apple is an image product like Cadillac, they go hand in hand. Nobody want a supposedly premium car and then a sub-premium tablet.
        ravenosa
        • 2 Years Ago
        @Polly Prissy Pants
        Jeez, I love the iPad for it's infinite uses, and anybody from your dumbest luddite to your ultimate techie snob can Google all the ways iPads are being used. Even if you wanted to be defiantly anti-Apple, sad that one couldn't appreciate what a great PDF reader it is (load ALL your manuals on it for all your gizmos, it's a wonderful thing). Sigh - why bother trying?
          • 2 Years Ago
          @ravenosa
          [blocked]
        futuramautoblog
        • 2 Years Ago
        @Polly Prissy Pants
        The instant you buy this Caddy, you've become Cadillac Drone! As a matter of fact, you are just a drone of whatever you own at the moment. So shut up and Live Life!
      JSBARRIOS
      • 2 Years Ago
      I'm amazed how people can find something bad to say about anything these days. A car manufacturer wants to give a $600 tablet with the purchase of a new car and you still need to find something wrong with it. Is it because you can't afford a $45K car? Do you have moral issues with Apple or GM? Are you bored? Just go back to trolling Facebook with your negative comments and leave this site to the people who just enjoy everything about cars.
        Jason Krumvieda
        • 2 Years Ago
        @JSBARRIOS
        I enjoy the car world but this site is quickly becoming a political nightmare. If anything negative is said about GM or the current administration you are burned. I am still trying to figure out if they are purposely trying to make us mad or if they think it is helping their position.
      Alex740
      • 2 Years Ago
      Meh, it seems like a gimmick to move a car that they already fear will have very limited appeal (the few remaining DTS owners and Town Car companies). If you can afford this car, you can afford an ipad, give me a real reason to choose this over the upcoming CTS, a 5 series or an E class because the bland styling, average interior and FWD are not doing much.
        reattadudes
        • 2 Years Ago
        @Alex740
        as someone who bought their first new deVille at the ripe old age of 34, there are plenty of us out there who like to drive the largest car available, and enjoy the engineering and packaging sensibility of front wheel drive. the new XTS I ordered should be at the dealer in the next two weeks, and I find the styling to be gorgeous. sorry to see the chrome wheel option disappear, but that will be rectified as soon as the car comes in. so tell me, what is that "average" interior like to sit in? it seems that you are the "expert", and know from first hand knowledge. me, I'll have to wait a few weeks to find out, but I've never been disappointed with the last 20 Cadillacs I've owned. and do let me know how "progress" is made with a retrograde step back to having the rear wheels driven by a pole, with resultant intrusion into the passenger and trunk compartments. at least the snow tire manufacturers are happy with a return to RWD. it's like the 60's all over again. what's next? bias-ply tires and carburetors?
          • 2 Years Ago
          @reattadudes
          [blocked]
          atvman
          • 2 Years Ago
          @reattadudes
          I actually did sit in one, I wasn't impressed with the amount of space inside. It's a huge car on the outside, but closer to a common midsize sedan in real interior space. It suffers from the same fate as the Lacrosse and MKS, not enough wheelbase or track to fit a big cabin. On the plus side, build quality and materials were very good, not game changing or earth shattering, but what you'd expect from a big luxury sedan. As far as FWD goes, you can keep it. I drive a RWD Charger R/T in Michigan, it works for me. Yeah, I run snow tires, but I'd rather buy an extra set of tires than live with a dynamically inferior car all the time.
          David Donovan
          • 2 Years Ago
          @reattadudes
          lol. Reattadudes you are such a lying internet troll it's not even funny! It's simply AMAZING that your XTS will be in in two weeks when PRODUCTION won't start until December of this year and the cars coming out in the first quarter of next year. What is it about this website that brings such morons here? I was under the assumption that this would be a good website to talk cars with people who have a love of cars, not a place where people talk out of their ass 99.9% of the time and have zero clue as to what they're talking about the other .1% of the time. So have fun driving around in your "NEW" XTS in TWO WEEKS lmao
      michigan
      • 2 Years Ago
      Nice headline - buy an ipad and it comes with a car
      WillieD
      • 2 Years Ago
      Now old people just have to figure out an iPad before they figure out the CUE system.
        • 2 Years Ago
        @WillieD
        [blocked]
      • 2 Years Ago
      [blocked]
        clearwater
        • 2 Years Ago
        If you are not interested in this type car, perhaps you should go over to one of the ricer magazines.
      David Lloyd
      • 2 Years Ago
      Wht has this world come to? Cadillac copying Hyundai? And a bad copy! Whereas the Equus ipad allows you to do so much, the XTS is just limited to the CUE system.
      SamerIraq
      • 2 Years Ago
      Maybe they will have a rear wheel drive car driving simulator on the Ipad to make it up of this front wheel drive crap
        jtav2002
        • 2 Years Ago
        @SamerIraq
        Yes, and it probably will say "we will happily sell you an ATS or CTS if you want RWD. Not every consumer cares or wants RWD. This car applies to them. You fail for not purchasing the proper car for your needs"
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