Ford put nine of its own engineers inside of a new car they helped create, the 2013 Ford Taurus SHO, so they could experience its capabilities for themselves. Nothing out of the ordinary there, but Ford also thoughtfully put NASCAR driver Carl Edwards in the driver's seat, and it turns out that the boffins didn't realize how capable their car was until the Sprint Cup driver showed them.

In a new series of TV and internet spots called "Rocket Science," Edwards spends most of his time going tire-smoking sideways while engineers discuss the features of the hotted-up all-wheel drive Taurus, like the blind-spot assistance system and its 475-mile range. There's a press release with the particulars, but you'll want to click past to jump to check out the vids showing a string of very nervous engineers in the hands of a very professional driver on a very closed course.













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New Ford Taurus TV Spots Feature NASCAR's Carl Edwards, Enthusiastic Ford Engineers on California Racetrack

The 2013 Ford Taurus ad campaign television spots debut this week, aiming to surprise car buyers in the same way participating engineers were surprised

The spots center around Taurus engineers sharing hot laps on a curvy, hilly California racetrack with NASCAR driver Carl Edwards

The series of commercials aims to demonstrate Taurus capability under extreme closed-course conditions, showing how the car has evolved from practical transportation to an authentic, athletic sport sedan

Nine Ford engineers received the surprise of a lifetime when they arrived at the Infineon Raceway in Sonoma, Calif. in January to shoot what they thought was a straightforward television commercial for the 2013 Ford Taurus. Instead, they got a rare opportunity to experience firsthand how Ford's flagship sedan performs under very extreme driving conditions with none other than famed NASCAR driver Carl Edwards behind the wheel.

All of the action and excitement was captured on tape and will air in the form of 30-second national television commercials beginning April 2. Longer digital versions of the spots and additional content will be featured at www.ford.com/Taurus.

Edwards was gunning a 2013 Taurus SHO – equipped with the 3.5-liter EcoBoost® engine – to speeds up to 120 mph, smoking the tires around tight curves and tearing up the straightaway. All of the engineers arrived thinking they would be asked to talk about Taurus technologies, but instead took hot lap turns in the passenger's seat.

For a sneak preview of the new Taurus television spot, please go to: http://www.youtube.com/watch?v=OY0_4Pogd1s.


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    • 1 Second Ago
  • 77 Comments
      ChrisH
      • 3 Years Ago
      Those were pretty fun to watch, doubt that my local dealer would let me kick the rear out on a test drive.
        NightFlight
        • 3 Years Ago
        @ChrisH
        I remember I test drove an '02 Mustang GT and I was getting onto an EMPTY RT-66 in Fairfax and went WOT in a straight line. The guy salesman flipped out and I had only accelerated from 35-55MPH.
      brgtlm
      • 3 Years Ago
      Too bad the SHO is in the too big and too heavy Taurus. A Fusion SHO would be much more interesting and dynamic.
        gtv4rudy
        • 3 Years Ago
        @brgtlm
        This Taurus being driven this way looks like Shaquille O'Neal trying to figure skate.
        Daniel D
        • 3 Years Ago
        @brgtlm
        A supercharged V8 Ford Falcon or one with the Aussie turbo charged inline six would make an interesting comparison. I think the Taurus would be outclassed in every which way. Of course Ford US will never let anyone see that. Might make it hard to explain how Falcon is being killed off, instead of exported.
      Randy Walton
      • 3 Years Ago
      What? No backflip at the end of the test drive?!
      billpendry
      • 3 Years Ago
      You didn't embed Ep. 2, the female UI designer in that clip seems less fazed by the experience than any of the guys hahaha
        tnsubie
        • 3 Years Ago
        @billpendry
        I agree. I think her's is the best. She never misses a beat.
        EB110Americana
        • 3 Years Ago
        @billpendry
        I think I remember her from the MyFordTouch demo video. She was a pretty good narrator there as well.
      Conner Wingard
      • 3 Years Ago
      Very clever ford, very clever
      Indubitably
      • 3 Years Ago
      Seems like the engineers beat the bean counters on this new Taurus.
      Mike
      • 3 Years Ago
      The cool thing about the Taurus as a former 2010 SHO owner is the engine is seriously detuned. Car is good for 450HP crank easy and still safe on the rest of the car.
      FreeThinker
      • 3 Years Ago
      Great ads. Finally some enthusiasm in non-Mustang Ford commercial.
        FreeThinker
        • 3 Years Ago
        @FreeThinker
        grrr...in "a" non-Mustang Ford commercial. Good job Ford.
      AJ
      • 3 Years Ago
      The engineer has a helmet. The race car driver doesn't. Hmmm
      svntsvn
      • 3 Years Ago
      Watch how he throws the car into the corner and gets it to slide a little, lifts off the gas and it corrects, but little do they show you , the car needs the right incline of a surface to slide out correctly, as its a FWD car. Looks fun, but the car is FWD. and is way overpriced.
        john
        • 3 Years Ago
        @svntsvn
        The SHO is AWD buddy.
        Stew
        • 3 Years Ago
        @svntsvn
        You must be better driver then then Carl Edwards. Are you the stig???
      That Guy
      • 3 Years Ago
      It would be hilarious watching that porker of a car do things like...turn and such. Such a shame Ford completely ruined the SHO name.
        jokerhigh
        • 3 Years Ago
        @That Guy
        wtf are you talking about
        XJ Yamaha
        • 3 Years Ago
        @That Guy
        How did they ruin the SHO name? This car walks all over the previous show, has more room, way more technology, all wheel drive. Your comment makes absolutely no sense.
        That_Dude
        • 3 Years Ago
        @That Guy
        Being a Chevy guy I must say in the SHO trim this is a very handsome car....Performance wise I think it is doing what its supposed to for a full size family sedan....
          Shayne Wolfe
          • 3 Years Ago
          @That_Dude
          well said. And even more respect to you for appreciating what it is, and not just being a Chevy fanboy.
        Shayne Wolfe
        • 3 Years Ago
        @That Guy
        Dont be That Guy......oh wait...?
      Need Mulally 4 Ford
      • 3 Years Ago
      I really wanted to like this car but after driving one I was severely disappointed. Steers like a fat pig.
        NightFlight
        • 3 Years Ago
        @Need Mulally 4 Ford
        I actually thought it did very well. I did a couple of hot laps in a guys '11 SHO at Summit Point last summer and I thought it did VERY well for how big and heavy the vehicle was. The brakes were a bit of a letdown, but I've heard they improved the brakes for '13.
          breakfastburrito
          • 3 Years Ago
          @NightFlight
          The brakes weren't the letdown. The brakes were fine. It's the giant, pig-heavy car that was the issue. Those same brakes on a decent car would've been fantastic. If you thought this oil barge was ok, you've never driven a good car.
        Stew
        • 3 Years Ago
        @Need Mulally 4 Ford
        In the price range, what are you comparing to? Something in the same class (4 door large car, as rated by the EPA). Because if you compare it to say, a 911 or an Elise.... it's not really a comparison.
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