Land Rover LR4 badgeAccording to a new report, Land Rover will soon adopt a global naming structure that allows the company's products to carry the same nomenclature around the world. Currently, Land Rover sells the LR4 and LR2 here in the United States, but overseas, these vehicles are better known as the Discovery and Freelander, respectively.

This isn't a huge leap for Land Rover to make. After all, even before the LR4 (well, LR3) debuted in 2004 as a 2005 model, its predecessor was called the Discovery here in North America. The same applies with the LR2, which was previously known as the Freelander. While those old names evoke both positive and negative feelings within the minds of both enthusiasts and buyers, the recognition is still there, something that apparently can't be said for the company's current alphanumeric naming conventions.

Car and Driver reports that these naming changes will be coming within the next five years, when the successors for the current LR4 and LR2 arrive.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 41 Comments
      dukeisduke
      • 3 Years Ago
      Excellent. I never like the alphanumeric names. Now if Lincoln would just dump the "MK" stuff...
        Jake
        • 3 Years Ago
        @dukeisduke
        I am kind of tired of the trendy practice by all near-premium or premium auto makers to give their products some jumble of letters and numbers. I applaud this. It seems like when you pay more for a car you don't get an actual name, instead you get the xY76H-49R or something; you don't get color choices "what shade of gray would you like, sir"; and your transmission choices become limited. I don't want to compromise on an expensive car to only the boring choices.
        dukeisduke
        • 3 Years Ago
        @dukeisduke
        Er, never *liked*, at least Land Rover's alphanumeric scheme. Or Lincoln's.
      Basil Exposition
      • 3 Years Ago
      YES! This is absolutely a step in the right direction. Cadillac, Lincoln, Acura, are you watching? This would be a good lead to follow. There is no question that people connect more to a Freelander, Deville, Zephyr or Legend than a LR2, DTS, MKZ or RL.
      Alex740
      • 3 Years Ago
      Good, I hope the signals an end to the pretty much meaningless alpha numeric craze and a return to actual names for brands that had them 10 years ago. You listening Cadillac and Acura?
      kevsflanagan
      • 3 Years Ago
      YES! Now if only Lincoln and Acura would do the same.
      The Friendly Grizzly
      • 3 Years Ago
      Bring back real names for every make. I especially likes how Chevrolet used resort city names (Del Ray, Biscayne, Bel Air), or Chrysler with cities (New Yorker, Saratoga, Windsor), or even the Plymouth "hotel" cars (Cranbrook, Belvedere, Plaza, Savoy). This alphabet-soup nonsense is, well, nonsense!
      Kaz
      • 3 Years Ago
      Thank goodness. Though I agree that Acura, Cadillac and Lincoln should all do this (Honda's kept the original names in non-Acura markets), IMO Lincoln is the worst. Can ANYONE do the match game below without cheating?? I sure can't. MKT Taurus MKZ Fusion MKS Edge MKX Flex
        Jonathan
        • 3 Years Ago
        @Kaz
        MKT = Flex MKZ = Fusion MKS = Taurus MKx = Edge Theyre still stupid names
          Ace Convoy
          • 3 Years Ago
          @Jonathan
          MK-Trucky wannabe MK-Zephr MK-Sedan MK-Xover
          Greg
          • 3 Years Ago
          @Jonathan
          And there is also the Mexico only MK LT= MK Light Truck (Ford F-150 Platinum for Mexico badge ******).
        Making11s
        • 3 Years Ago
        @Kaz
        I can, but purely because I hate this naming strategy so much that it has seared itself in to my memories.
      Jonathan
      • 3 Years Ago
      This is good. I was wondering what they were going to call the next FreeLander considering the LR3 name is already taken.
      Matt Quinn
      • 3 Years Ago
      The LR4/Disco4 is an amazing ride. It's INSANE how hard you can wheel these things, and they are built like tanks. I would love to get one, or even an 06-08LR3. I wish they would bring the diesels to the US
        BKWANAB
        • 2 Years Ago
        @Matt Quinn
        Yes. All I want for XMAS is a LR5 TDi5 HSE LUX AWD with TCS TRS ABS EBA EBD . Oops. Is that too many letters and numbers for our American friends to decipher? Perhaps that's why Cadillac called a version of the Eldorado the ETC. I wanna Disco diesel here in the USA. If the rest of the world can have one, why can't we?
      Rade Radakovich
      • 3 Years Ago
      Long live the 'Disco! Now if they could only figure out how to make it not break...
      stclair5211
      • 3 Years Ago
      Finally some signs of intelligent life at Indian owned land rover. Now Honda about your Acura division. Bring back the integra and legend you morons!!!
      mustsvt
      • 3 Years Ago
      Agree that Lincoln would do well to listen to LR in this case. MK everything is horrible.
        Greg
        • 3 Years Ago
        @mustsvt
        It's a shame now that Cadillac and Lincolns only models with names now are the Cadillac Escalade and Lincoln Navigator. So awful!
      DanDaMan
      • 3 Years Ago
      Funny how alphanumeric has been working for bmw, mercedes and audi for years...this just goes to show you that good products don't need fancy names.
        Jonathan
        • 3 Years Ago
        @DanDaMan
        Thats because they both have been using those kind of names since forever. They never have went by "word" names except for one BMW, the Baveria? I think?
          Dean
          • 3 Years Ago
          @Jonathan
          Actually, the only BMW I can recall is that little city-car-thingy called the Isetta. Everything else, I believe (though I could be wrong), has been strictly number (remember the gorgeous 507 convertible?), or alpha-numeric.
        The Friendly Grizzly
        • 3 Years Ago
        @DanDaMan
        That or the Germans have no imagination.
    • Load More Comments