Land Rover LR4 badgeAccording to a new report, Land Rover will soon adopt a global naming structure that allows the company's products to carry the same nomenclature around the world. Currently, Land Rover sells the LR4 and LR2 here in the United States, but overseas, these vehicles are better known as the Discovery and Freelander, respectively.

This isn't a huge leap for Land Rover to make. After all, even before the LR4 (well, LR3) debuted in 2004 as a 2005 model, its predecessor was called the Discovery here in North America. The same applies with the LR2, which was previously known as the Freelander. While those old names evoke both positive and negative feelings within the minds of both enthusiasts and buyers, the recognition is still there, something that apparently can't be said for the company's current alphanumeric naming conventions.

Car and Driver reports that these naming changes will be coming within the next five years, when the successors for the current LR4 and LR2 arrive.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2016 Land Rover LR4
    MSRP: $50,400 - $50,400
    2015 Land Rover LR4
    MSRP: $50,400 - $50,400
    2014 Land Rover LR4
    MSRP: $49,700 - $49,700
    2013 Land Rover LR4
    MSRP: $49,100 - $49,100
    2012 Land Rover LR4
    MSRP: $48,900 - $48,900
    Share This Photo X