Mazda6 and Subaru Tribeca – Click either image for high-res gallery

The Subaru Tribeca and Mazda6 haven't exactly set the U.S. auto market ablaze, and a report in AutoWeek (citing Japan's Nikkan Kogyo) claims that both models could meet an untimely demise.

2010 subaru tribecaThe Tribeca has been unpopular seemingly since the day it was introduced as the B9 Tribeca, and recent sales figures show that the Subaru crossover has only found 910 new homes so far in 2011. Subaru attempted to increase interest in the CUV by giving it a new face, but buyers have been mostly unimpressed. And since other Subaru models are selling like hotcakes, the Tribeca is doing little more than taking up space at the automaker's Indiana assembly plant. The automaker has reportedly already stopped research and development on the next generation Tribeca, which definitely isn't a good sign.

While the Tribeca has been something of a sales catastrophe, the Mazda6 hasn't been quite as big of a dud, but it has serially underperformed. Mazda was looking to move about 100,000 units per year out of its Flat Rock, MI plant, but sales haven't been quite so robust. The Japanese automaker sold only 45,168 units in 2010, which has led to speculation that Mazda may quit producing the model at the facility.

Mazda hasn't divulged any plans regarding the 6, but speculation is that the automaker could move out of Flat Rock altogether, leaving the facility to Ford, which produces the Mustang at the plant. One rumor has Mazda moving to a new facility in Mexico, where labor costs are much lower than in the States.

If Subaru opts to stop making the Tribeca in the U.S., the CUV is likely dead forever. That's not necessarily the case with the Mazda6, though, as Mazda could potentially import the mid-size sedan from other markets. Neither Subaru or Mazda have announced any plans about either vehicle or their production plans in North America.


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  • 59 Comments
      Dynamho
      • 3 Years Ago
      Mazda North America FAILed when they decided to supersize the 6 for North America. Bring us the world car version and reclaim the sports sedan niche.
      KCyclone
      • 3 Years Ago
      I really liked the the 1st gen Mazda 6, in fact I owned one. It was an inexpensive, fun to drive car that was good looking and put together quite well. When this gen came out it wasn't even on my shopping list. There was no manual for the V6, it was far larger and heavier than I wanted, and it lost tons of appeal. I also thought Mazda was perfectly positioned with the 1st gen as it didn't directly compete against the Accords and Camrys due to its slightly smaller size and sporting intentions. (Note: I don't think this 6 is a bad car, just not as unique and interesting).
      Master Austin
      • 3 Years Ago
      Mazda lost it's way with the 6, the first generation was so great, it spawned the Fusion/MKZ from it. Then they tweaked the recipe to quell the complaints of most automotive journalists which were, more power, and larger package to compete with Camcord. In turn, they produced a much bigger car, with more power, but with less eagar handling and tautness that made the first generation work, and cheaper interior. There's already enough of THAT formula going on with CamCords. I guess we'll have to stay tuned to see if the next 6 will be Mondeo based as the Fusion will, or how much synergy between both companies will occur for it. The Fiesta has been a great hit, while it's cousin Mazda2 has seen lackluster sales. The new Focus seems to answer everything, the Mazda3 didn't possess. And the new Ford Cmas seems to address all the problems of the Mazda5, so seems as Mazda keeps getting sloppy seconds...
      LUSTSTANG S-197
      • 3 Years Ago
      The problem is that the market is flooded with CUVs like the Tribeca, so it does not surprise me that it is not popular. Besides, when I think Subaru, I think awd sporty wagon (Outback), or turbo d, awd sedan (WRX). One less CUV is progress in my book.
      Jess B
      • 3 Years Ago
      The problem with this second-generation Mazada 6 is that it became too large. Similar complaints have been lodged against the current-gen Honda Accord, although it hasn't suffered thanks to a huge loyal customer base. The previous version of the Mazda 6 that sold from 2003-2008 was a nice tidy size and sold relatively well thanks to the availability of a 5-door wagon and 5-door fastback model. The Ford Fusion and Mecury Milan were based on that first-gen Mazda 6 and the Ford version has been rapidly climbing up the sales charts with the refreshed version breaking 200,000 units for the first time last year. Mazda's closest competitor is the Nissan Altima, which does a better job of cultivating a sporty image thanks to a coupe version as well as standard dual exhausts on all versions including the 2.5 four-cylinder model. Mazda should consider selling the smaller European version of the 6 in the U.S. along with the wagon and hatchback models, both of which are very stylish and handsome. Mazda would also benefit from a 6 coupe and four-seater soft-top convertible to help the brand stand out in a crowded segment!
      Devonblue4u
      • 3 Years Ago
      The first Mazda6 was a revelation, the current one not so much. When I see one on the street it garners a look, but doesn't hold your attention like the old one. Too derivative. Who ever penned the last gen Mazdas should have kept the same spirit in the design.
        Chilipepper
        • 3 Years Ago
        @Devonblue4u
        I agree. The last 6 looked great. It was the perfect size. I thought Mazda made a mistake when they felt the need to compete directly with the Camry and Accord and make it bigger. They had their niche. They were a big fish in a little pond. Now they are a little fish swimming in a sea of accords and camrys.
          • 3 Years Ago
          @Chilipepper
          [blocked]
      goober1424
      • 3 Years Ago
      The first generation was agressive looking and set it self apart from the mid-sized family sedan pack; the current generation 6 is unattractive. I would love to see a third generation 6 based off the Shinari concept. I think the market is also ready to accept and embrace the Mazdaspeed 6 again. Back in 2006 & 2007 you average sedan buyer wasn't interested in a turbo 4 when they could get a V6; even if the 4 banger was more powerful. Times have changed and Mazda could see a lot of success with a new Speed 6. ohh... and bring back the wagon variant and plan on dropping in the sky-d engine, a return of AWD would be fun too.
      longducdong
      • 3 Years Ago
      Id hate to see the 6 go, and I hope the rumors are untrue. The Tribeca, however? Bon voyage, sleep with the fishes.
      Redline
      • 3 Years Ago
      Noooooo. where is the Speed6(MPS)?!?!?
      Stuka87
      • 3 Years Ago
      The Mazda6 won't be killed off. I can see them moving the production for cheaper labor, but 45k units a year is still enough to make it worthwhile. The Tribeca on the other hand, well. Those 910 people must have been die hard subi fans or something.
      Dane Grant
      • 3 Years Ago
      The old 'World' car of the last generation maybe catered to people's taste vs. the American version that is bigger , blander and less functional....
      polizzi82
      • 3 Years Ago
      The Tribeca decked out looks beautiful. SOOO EXPENSIVE for its league though. Also, the sheet metal Subaru uses is so thin, just knock on it and you'll agree.
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