Report: Ford feels Japan quake effect with shortage of red, black paint

2010 Ford Taurus SHO – Click above for high-res image gallery

Due to a pigment shortage stemming from the March 11 earthquake in Japan, Ford has had to stop taking new orders for cars in Tuxedo Black, and is limiting orders of three shades of red. Officials from Ford say they're working on another source for the pigment as you read this, and have enough cars in each color to satisfy demand until production resumes.

The paint shortage affects the F-150 and Super Duty lines of pickups, as well as the Explorer, the Expedition, Focus, Taurus and the Lincoln MKS and Navigator. Ford's slowdown follows General Motors, who slowed production of pickups in Shreveport, Louisiana, as well as compact cars in Europe following parts shortages.

Honda, Toyota and Nissan have all experienced slowdowns as a result of the quake, though none have had to limit color choices.


View 39 Photos

Photos copyright ©2011 John Neff / AOL

[Source: Bloomberg]

Share This Photo X